Innovative Design Systems for Editorial and Digital Media
A course by Mark PorterDesigner
A course by Mark Porter, Designer
Learn how to create distinctive designs and build a recognizable brand that engages with its audience across all platforms and channels
Every publication or media brand needs a recognizable personality, and it’s a designer's job to express that visually. Designer Mark Porter has worked with some of the most well-known media outlets in Europe and was also the Creative Director of The Guardian.
In this course, he teaches you how to create captivating design systems for editorial and media. Learn how to combine typography, layout style, color, and imagery to create a visual language that communicates to an audience and gives a brand a strong identity. At the heart of every great publication is the vision of one designer. Are you up for the challenge?
What will you learn in this online course?
15 lessons & 23 downloads
What Is Editorial Design?
9 minutes, 46 seconds
What Is a Design System?
10 minutes, 20 seconds
Understanding the Client and the Audience
15 minutes, 13 seconds
Spirit and Tone
7 minutes, 38 seconds
First Steps and Typography 1
17 minutes, 36 seconds
First Steps and Typography 2
6 minutes, 8 seconds
What's included in this course?
Begin the course by getting to know designer Mark Porter. He talks you through the journey that saw him go from studying modern languages to establishing a career in design. Then discover the influences that inspire him and his work along with what you can expect from the course.
Dive into editorial design and discover the different levels involved, from the narrative to the structure. Then discover what a design system is and how they work for media projects. Mark guides you through how to understand a client’s needs and translate them into designs for print, web, and more.
Explore methods and processes involved in developing your designs, starting with typography. Then move on to grids and spacing, why they’re important, and how to use them. Discover how color and imagery can be used to express personality before looking at how you can use your designs across different mediums to create a cohesive visual identity.
Mark guides you through how he presents his projects to clients and responds to their feedback. To finish the course, he shares his advice for giving your clients the tools they need to use the finished designs in the real world.
What is this course's project?
Create a cohesive design system for a media brand of your choice, and apply it to a range of platforms, including print, web, and social media.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in editorial and media design.
Requirements and materials
A passion for magazines, newspapers, digital, or TV journalism is recommended.
You will need a computer with access to design software like InDesign, Photoshop, or Illustrator, but the most important tools are creativity and a sketchbook.
Reviews
- 1 month ago
Very interesting and helpful course.
- matheusvalente_qPLUS2 months ago
Genial e inspirador o trabalho do sr Mark, uma oportunidade incrivel
- 1 year ago
Mark Porter is sharing his many years of industry experience. I've taken my time with this course, because Digital Media its a different realm, and the industry has made a 180 degree due to technology and delivery methods. I'm simply learning a niche, from the best!
- 1 year ago
Um curso com excelência em conteúdo e didática, acrescentou muito em meus conhecimentos sobre o assunto.
- 1 year ago
Very valuable course taught by a designer who not only has an outstanding career but also cares about passing on useful knowledge. Besides the part about the design process, I especially liked the section on presenting and delivering to clients, which goes into a lot of helpful detail.
Mark spent the next 15 years working in print before moving on to digital and TV media. He’s worked in a variety of media-based roles, from editorial design to art direction for some of the best-known magazines, newspapers, publishers, and TV networks in Europe. He was the creative director of The Guardian and has collaborated with brands including, New Statesman and The V&A Museum, as well as charities and cultural organizations.
Content
- U1
Introduction
- About Me
- Influences
- U2
The Basics
- What Is Editorial Design?
- What Is a Design System?
- Understanding the Client and the Audience
- Spirit and Tone
- U3
The Design Process
- First Steps and Typography 1
- First Steps and Typography 2
- Grids and Spacing
- Colour, Imagery and Structure
- Thinking "Cross-Platform"
- From Product to Brand
- U4
Presenting, Delivering and Implementing Your Designs
- Presenting to the Client 1
- Presenting to the Client 2
- Delivery and Implementation
- FP
Final project
- Innovative Design Systems for Editorial and Digital Media
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
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FAQs
This course is ideal for intermediate designers aiming to deepen their understanding of editorial branding, design systems, and visual identity for print and digital media.
You should have basic proficiency in design software (such as Adobe InDesign, Illustrator, or similar) and a foundational understanding of graphic design concepts.
You'll learn to create editorial design systems, develop cohesive visual identities, balance typography and imagery, adapt layouts for print and digital, and present your projects effectively to clients.
Yes, the course covers creating design systems and layouts for magazines, newspapers, and digital platforms, focusing on maintaining brand consistency across all media.
Yes, the course includes strategies for building a professional portfolio and best practices for presenting design projects and systems to clients.
You'll gain practical skills in typeface selection, combining serif and sans, evaluating headline fonts, and creating typographic hierarchies for strong editorial branding.
Yes, the course involves hands-on projects such as magazine redesigns, album cover artwork, and creating visual identity systems for media brands.