Badge Logo Design for Beginners in Illustrator
A course by Clark Orr, Graphic Designer and Illustrator
Learn the basics of designing striking badges, crests, and logos that visually represent your team by exploring the playful art of digital illustration
Designing a timeless badge logo allows you to create a compelling visual identity for a team or brand. In his artwork for clients like Blink 182, The Walking Dead or Target, graphic designer and illustrator Clark Orr has mastered the art of badge logo design with bold imagery. In this online course, he teaches you how to capture and build the characteristics of your crew or brand with a striking logo.
Learn skills and techniques to combine custom typography with illustration in a balanced emblem. Learn how to use those elements to build the composition for a strong badge logo, from sketching your layout to perfecting your design with expressive type and color. By the end of this course, you will know how to create a visual identity and a unique wearable logo for any team or group!
What will you learn in this online course?
14 lessons & 9 downloads
What's included in this course?
Meet graphic designer and illustrator Clark Orr as he talks about his 20-year journey as a freelance designer and shares his core sources of inspiration.
Discover the history of badges and how they came to be universal. Clark discusses what defines a badge and takes you through the steps of creating a mood board to set the tone for your project.
Begin the design process by defining what makes the group you want to represent unique and use these references to inspire your crew name, imagery and lettering. After sketching out your main elements, Clark shares his techniques and tricks to finding a balanced and impactful layout for your composition.
With your sketch finalized, you are ready to bring it into Adobe Illustrator. Learn how to effectively vectorize your badge and enhance it by adding a framework, playing with expressive lettering, refining the imagery and choosing the focal point of your design.
Now your badge is ready for the final touches. Discover how harmonious colors help bring everything together and add extra details to balance your composition. Finally, use mock-ups of your design to visualize it in a real-world setting.
- 100% positive reviews (46)
- 1,612 students
- 14 lessons (2h 13m)
- 9 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create your very own badge logo design to represent your crew, team, friend group or brand.
Projects by course students
Who is this online course for?
This course is for designers of every level who want to explore the art of badge logos, or anyone who wants to create their own emblematic visual identify for their team or brand.
Requirements and materials
Basic knowledge of using of Adobe Illustrator and some drawing experience are required for this course.
To work on your logo design, you’ll need access to a computer with Adobe Illustrator. Optionally, you can use an iPad with Procreate for your initial sketches.
Reviews
Clark Orr
A course by Clark Orr
Clark Orr is a full time freelance graphic designer and illustrator with twenty years of experience, and is based in Orlando, Florida. In addition to his illustration and branding work with businesses, brands, and agencies world-wide, he co-owns his own brand Hellcats USA, which produces art prints, candles, apparel, and accessories. From an early age, he was introduced to design as well as encouragement to pursue his creative impulses, from his father, who worked as a sign maker.
His love for aged, yet timeless aesthetics is materialized in his collection of historical art and graphics artifacts, which inspire his creations with a characteristic nod backwards. His clients range from smaller, independent brands to household names like Target, Nike, NBCUniversal, Marvel Studios, Dropbox, Facebook, Under Armour, AMC, IFC, and many more.
Content
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U1
Introduction
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About Me
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Influences
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U2
Creating Your Project
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History of Crew Badges
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Anatomy of a Badge Logo
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Mood Board
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U3
Concept and Structure
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What Crew Are You?
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Sketching and Layout
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Composition Taking Shape
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U4
Cleaning and Perfecting
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Building Your Structure
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Lettering and Typesetting
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Imagery and Focal Point
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U5
Tweaks and Mock-Ups
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Color Economy and Harmony
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Finalizing Your Badge Logo
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Mocking up Your Logo
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FP
Final project
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Badge Logo Design for Beginners in Illustrator
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
Yes, this course is designed for intermediate-level graphic designers who want to expand their skills in branding, badge logo design, and illustration techniques.
You’ll need access to Procreate for sketching and Adobe Illustrator for vectorizing your designs. Photoshop is optional for creating realistic mock-ups.
You’ll learn how to create badge logos, develop mood boards, craft custom lettering, use vintage inspiration, and apply digital and analog techniques for unique branding projects.
Basic familiarity with digital drawing tools like Procreate and Illustrator is helpful, but step-by-step guidance is provided throughout the course.
Topics include badge composition, lockup creation, expressive typography, mood board techniques, color palette development, vectorizing sketches, and incorporating historical, military, and subcultural elements.
Yes, the course teaches illustration techniques and character branding specifically suited for apparel, sports teams, and other visual identity needs.
You’ll learn how to gather inspiration, use tools like Pinterest, combine imagery and color palettes, and develop mood boards to guide your design process.
Me encantó
Very nice
Muy buen curso, explicaciones y prácticas claras, material y recursos adicionales óptimos, conocimiento adecuado del tema, todo lo requerido para aprender a crear una insignia y otros recursos. Curso ampliamente recomendable.
Excelente, recomendable!
I'm enjoying this course so far. I love the quality of the production and the way he went through the creation process step-by-step.