Disruptive Communication for Brands
A course by Felipe LibanoAdvertising Expert Specialized in Brand Communication
A course by Felipe Libano, Advertising Expert Specialized in Brand Communication
Learn to come up with impactful ideas and use them to market products and boost business
In a world so full of options, creativity is a great ally in the task of standing out and finding success. If you want to present your business or project in an original way, Felipe Libano, publicist and brand communication specialist who develops ideas, activations and disruptive experiences for clients such as Google, Amazon, Nike, is the right person to accompany you on this journey.
In this online course, you'll learn how to turn ideas into actions that can make your brand stand out from the crowd. Felipe will teach you strategies that will revolutionize your brand communication, from defining the message to executing the project and monitoring the results. Think outside the box and achieve unexpected results!
What will you learn in this online course?
15 lessons & 15 downloads
Discovering your goals
1 minute, 54 seconds
Creating a strategy
4 minutes, 31 seconds
What is your core message?
3 minutes, 39 seconds
Brainstorming
4 minutes, 18 seconds
The power of tension
4 minutes, 47 seconds
How to make your idea happen?
3 minutes, 16 seconds
What's included in this course?
You will start the course by meeting your teacher, Felipe Libano. He will talk about his trajectory in the universe of advertising and creation and will list his main projects and references in the various artistic fields that inspire him.
Then you will discover the importance of understanding the challenge behind your idea, that is, the problem it is trying to solve. You'll learn how to set numerical goals and how to research in depth about your product and your audience to draw up action strategies.
In the third unit, you will define the core message and work on a mood board with references. Felipe will show how to come up with better ideas using elements of tension and disruption, creating thought-provoking points that the audience will have a hard time ignoring.
Finally, you will get to know the stages of executing a project (suppliers, schedules, interaction with the public) and learn ways to measure results after its launch. Upon completing this course, you will be able to develop innovative ideas to materialize your brand's goals.
What is this course's project?
You will develop your disruptive idea focused on a product or business.
Who is this online course for?
For entrepreneurs, creatives and all those who want to communicate with their audience in an innovative, original and effective way.
Requirements and materials
No prior knowledge is required to take this course. It is recommended, however, to have basic notions of project creation and development and willingness to seek innovative ideas.
Regarding the materials, you will need a smartphone and a device with the image editing and slideshow programs of your choice.
Reviews
- 1 year ago
ótimo curso!
- 2 years ago
A good short course that introduced a few new ways I can organise and start brainstorming a project, along with the fundamentals regarding analysing it after its release.
- 2 years ago
Curso sensacional, super indico!
- 2 years ago
Muy buen curso!
- 3 years ago
A very well designed course with an easy structure to follow.
Engaging and informative. By the end of it you feel like you have learnt something.
Like lots of other Domestika courses, I would have preferred the courses to be narrated in English so I could listen to them on the go, rather than having to read the subtitles.
Content
- U1
Introduction
- About Me
- Influences
- U2
First steps
- What is the problem?
- Discovering your goals
- Creating a strategy
- U3
Learning to create
- What is your core message?
- Searching references
- Brainstorming
- The power of tension
- How can your idea be disruptive?
- Choosing your idea
- U4
Executing the idea
- How to make your idea happen?
- The timeline
- Interacting with the audience
- How to know if it worked?
- FP
Final project
- Disruptive Communication for Brands
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is perfect for anyone looking to enhance creative processes, build brand identity, and work on innovative advertising and digital communication projects.
No prior experience is required, but the course is intermediate level and recommended for those already interested or somewhat familiar with creative fields.
You’ll learn how to gather references, create mood boards, craft core messages, plan projects, set goals, analyze target audiences, and use brainstorming to spark fresh ideas.
The course teaches how to identify challenges, come up with unique solutions, study disruptive examples, and turn innovative ideas into actionable projects with clear goals and audience focus.
Yes, the course includes exercises like brainstorming sessions, building mood boards, developing core messages, and working on practical projects to apply what you’ve learned.
You’ll get hands-on with tools like Pinterest for visual inspiration, Google Analytics and Instagram Insights for tracking results, plus digital techniques for mood boards and research.
Yes, the course features case studies from Nike, Tom Sachs, Tarantino, Basquiat, and others to highlight creativity, disruption, and standing out in the market.