Creative Brand Identity: How Ideas Find a Home
Breaking Down the Brief
A course by Marina Willer, Designer
About the video: Breaking Down the Brief
Overview
“This lesson will explore how to go from a brief to a final solution by exploring some of my past projects. I will demonstrate how my leisure activities have influenced my work and encouraged me to achieve great results. In this way, you will see the amazing value of the creative exercises that you completed in Unit 2. ”
In this video lesson Marina Willer addresses the topic: Breaking Down the Brief, which is part of the Domestika online course: Creative Brand Identity: How Ideas Find a Home. Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out.
Partial transcription of the video
“Now in this lesson, we're going to look at how we connect all these exercises that we've been doing with, real projects with real briefs and real clients. you must be thinking, what the hell is this woman doing with all this mad stuff that we've been doing. Trust me, the more creative your brain stays, the better it will be. because it feeds into the way that you think, the way that you imagine, and also creates some kind of, library of methods of doing things, ideas, and keeps you energetic and agile at creating solutions. So when you get a brief... Typically, i made a very simple diagram ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Identity: How Ideas Find a Home
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Creativity, Design, Graphic Design
Marina Willer
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
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- 5,093 students
- 14 lessons (1h 48m)
- 11 additional resources (2 files)
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- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
