Creative Brand Identity: How Ideas Find a Home
A course by Marina Willer Designer
A course by Marina Willer , Designer
Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out
Designers spend a lot of time looking at the screen, but for Marina Willer, it’s important to switch off and discover new ways of finding ideas. She has designed brand identities for clients including Rolls-Royce and created a feature-length film which has been shown in Cannes and on Netflix.
In this course, Marina teaches you how to keep your mind creative when designing. Discover unique methods for designing innovative brand identities from the initial brief to the final solution. Learn how to brainstorm compelling ideas and bring them to life through real-life branding projects.
What will you learn in this online course?
14 lessons & 11 downloads
Drawing with Your Eyes Shut
4 minutes, 26 seconds
Doodling to Music
10 minutes, 8 seconds
Reimagine
5 minutes, 16 seconds
"Tapeface"
8 minutes, 4 seconds
Doodling with the Whole Body
4 minutes, 59 seconds
Breaking Down the Brief
14 minutes, 0 seconds
What's included in this course?
Begin by getting to know designer Marina Willer. She talks through the journey that led to her creative career, along with the influences that inspire her work. Then take a look at what you can expect from the course.
Discover the techniques Marina uses to keep her mind curious. She takes you through a series of hands-on exercises to spark creativity. Start by drawing with your eyes closed, before moving on to sketching with music for inspiration, reimagining household objects, and more.
Learn how to go through the entire brand identity process. Then take a look at a brief for an exhibition and find out Marina’s simple but strategic methodology for creating a brand language. Deepen your understanding by diving into another case study and exploring everything from typography to composition.
See how a brand identity works when implemented in the real world and why it should evolve over time. To finish the course, Marina summarizes how the branding process brings a company to life and shares her advice for choosing the right clients.
Recommended software & tools for this course
What is this course's project?
Develop a brand identity from the initial brief to the final solution, using a series of creative exercises to generate original ideas.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in creating striking brand identities through innovative methodology.
Requirements and materials
Knowledge of Adobe Photoshop and Illustrator would be beneficial.
You will need a computer with these programs installed, as well as a physical sketchbook if you prefer to work with analogue materials.
Reviews
- 6 months ago
Excelente curso!
- 9 months ago
Very creative instructor with an interesting perspective
- 10 months ago
Un curso lleno de inspiración y confianza. Parte de trabajar la creatividad y hacer una estrategia coherente. Recomendado
- 1 year ago
Lovely and soft course! Love all daily exercises included. They totally help me in practicing creativity and poping new ideas up everyday (recommend)
- 1 year ago
Marina comparte herramientas para fluir y sobretodopara tener siempre la creatividad en el día a día y aplicarse en cualquier proyecto fácilmente. Es inspiradora y te comparte una visión de la belleza de lo cotidiano. Excelente!
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
Content
- U1
Introduction
- About Me
- Influences
- U2
Feeding Creativity
- Keeping Your Mind Creative
- Drawing with Your Eyes Shut
- Doodling to Music
- Reimagine
- Reuse: Finding New Life in Discarded Materials
- "Tapeface"
- Doodling with the Whole Body
- U3
From Brief to Brand
- Breaking Down the Brief
- The Brief
- Building a Brand: Battersea
- U4
Bring It Together
- Implementing a Brand in Different Media
- Evaluation, Learnings
- FP
Final project
- Creative Brand Identity: How Ideas Find a Home
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and welcomes anyone interested in exploring creativity, sketching, and design through hands-on exercises and playful techniques.
You’ll need simple materials like pencils, pens, markers, tape, stickers, cardboard, found objects, and a sketchbook. No specialized art supplies are required—everyday items are encouraged.
You’ll learn observational drawing, doodling techniques, creative exercises, brand identity basics, using found materials, expressive portraiture, and how to document your creative process in a sketchbook.
Sketchbook travel and doodling encourage daily creative practice, observation, and experimentation, helping you develop new ideas, styles, and confidence in your unique creative voice.
No prior art or design experience is needed. The course is beginner-friendly and focuses on exploration, experimentation, and building foundational creative skills.
You’ll learn to transform everyday and discarded items—like branches, pebbles, packaging, and wire—into creative artworks, fostering sustainability and resourcefulness.
You’ll try blind drawing, drawing to music, marker pen techniques, potato prints, movement-based art, upcycling crafts, pattern doodling, and more to stimulate creativity.