Powerful Logo Design: Enhance Your Workflow on Illustrator

Overview

“This lesson will introduce some basic notions as to why some logos work and others fail. We'll look at the importance of concept and execution in creating something successful and resonant.”

In this video lesson Friendhood Studio addresses the topic: What Makes a Logo Work?, which is part of the Domestika online course: Powerful Logo Design: Enhance Your Workflow on Illustrator. Discover how to use Adobe Illustrator to create impactful logos that resonate with a brand's audience.

Partial transcription of the video

“What Makes a Logo Work In this lesson, we'll be looking at what makes a logo successful. We think a great logo has two central elements. The first is a great concept. That's something that resonates with the brand or organisation, and a strong execution. This is all about the technical skills used to build the logo. It tells people interacting with it that it's something of quality. It's really important that these two elements are as strong as each other because if one is a bit weaker, then it immediately pulls the logo apart and it really stands out. For example, if your concept is boring...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Powerful Logo Design: Enhance Your Workflow on Illustrator

• Level: Beginner
• 100% positive reviews (33)
• 1254 students
• 5 units
• 15 lessons (1h 54m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Digital Design, Graphic Design, Logo Design, Vector Illustration