Gastronomic Creativity and Pattern Composition
A course by Vega Hernando, Designer and art director
Learn to use food as a communicative and conceptual element
A small scroll on Instagram is enough to realize the relevance that gastronomic photography has obtained as a result of the boom of social networks. Therefore, it seems increasingly difficult to stand out in a sea of photos labeled with #foodporn .
Vega Hernando - creator of the Instagram account Eating Patterns - has not only managed to stand out, but has turned her passion for gastronomy and photography into a creative studio with which she has generated content and designed caterings, private dinners and all kinds of experiences for brands such as Estrella Damm or Adidas.
In this course you will learn to transmit creative concepts through gastronomic photography, making the most of your ingredients using visual compositions.
What will you learn in this online course?
11 lessons & 16 downloads
What's included in this course?
You will begin to know Vega's career, everything he has done before creating Eating Patterns, how the project started and how it has led to the creation of his studio. In addition, you will know his influences in photography and art direction.
You will learn the importance of the concept behind an image before taking a photo. You will start by doing a general brainstorming about elements and colors that convey an idea, and then look up references and create a moodboard .
From the moodboard you will go to the outline of your idea, which can be raised by hand or in Photoshop, depending on the project.
In the next lesson, food will be the protagonist. You will learn to compose your ingredients on the plane with the help of cardboard and kitchen elements, and then take your picture. Vega will give you composition tips, lighting easy to create with natural light and photography, both with professional camera and with a mobile.
Once you have shot your photos, you will go to the post-production phase, where you will learn photo retouching techniques in Photoshop to eliminate spots, highlight colors and finalize your pattern .
Finally, Vega will talk about creativity to successfully carry out this and any project you propose.
- 97% positive reviews (153)
- 2,744 students
- 11 lessons (1h 23m)
- 16 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will create a composition or pattern with all the ingredients characteristic of a traditional dish of the country of your choice.
Projects by course students
Who is this online course for?
To people with an interest in graphic design and gastronomy.
Requirements and materials
You will need a computer with Adobe Photoshop installed, a camera (can be your mobile) and basic notions of both software and photography.
Reviews
Vega Hernando
A course by Vega Hernando
Vega Hernando is a designer and founding art director of Eating Patterns, a personal project born as a way to unify her passion for gastronomy and design. With more than 15 thousand followers on Instagram, Eating Patterns has driven Vega to found his own studio of content creation and artistic direction that has led him to collaborate with brands such as Estrella Damm, Adidas and Hoteles Barceló.
Using food as a graphic resource has allowed Vega to create designs that go beyond the visual and that transport us to much more deeply rooted emotions related to memories and experiences.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Creative process
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Decide the message / Brainstorming Process
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Research and moodboard
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Sketches
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U3
Create the composition
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Ingredients and materials
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Create the composition + tips
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Lighting + Shooting
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U4
Postproduction
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Photo retouch 1
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Photo retouch 2
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Explore your creativity
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FP
Final project
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Art Direction for gastronomic photography
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Culinary creativity means using ingredients and recipes as visual elements, applying artistic and compositional techniques to craft striking, original images within food photography.
This course is aimed at students with intermediate photography or design skills, but you don’t need to be an expert. Basic familiarity with digital tools and visual concepts is recommended.
All you need is a camera (either a phone or DSLR), access to Photoshop, some simple ingredients for practice, colored cardstock, and basic materials for lighting and composition.
You’ll learn how to conceptualize, plan, and execute visual food compositions, create moodboards, patterns, and characters, and edit culinary photos for social media or professional projects.
The course teaches you how to gather visual references, pick color palettes, and arrange images in Photoshop to define the style, mood, and concept of your culinary project.
You can complete the course using just your phone, though the benefits of a DSLR are also explained. Techniques are adapted for both types of devices.
You’ll be able to create original photo compositions for social media, portfolios, creative collaborations, digital magazines, or personal and professional visual gastronomy projects.
Ideal para ver un flujo de trabajo y componer nuevas ideas, es de iniciación pero entrega buenas ideas.
Muy creativo, me encantó
pienso que el titulo no va con el contenido, pense que iba mas enfocado en desarrollar la creatividad gastrononomica en patterns, es mas de como una artista desarrolla su trabajo, si me parece interesante, pero no va a acorde a la descripcion
Playful and very inspiring - I recommend!
interesante