Branding for Restaurants
Research
A course by Arutza Rico Onzaga, Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Research
Overview
“Ideas are formed in our brain through the neural connections we make. These connections are not only in our head, but are also in our stomach where a good amount of these cells are lodged. According to several studies of how to make ideas, to be filled with experiences and knowledge is the first step. ”
In this video lesson Arutza Rico Onzaga addresses the topic: Research, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“Well, we went to lesson two: Investigate. As I told you, this is an activity that I personally love and I think it defines a lot the studio where I work. This activity develops curiosity. We were always told that as graphic designers and the great graphic designers were curious and looked and looked. But sometimes we do not know what to look for or what to look for. When we investigate, that feeling in the brain develops. The investigations can have key points that I am going to tell you and share so that they have a guide. The first is organization and collection. The second, can make a st...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
- 96% positive reviews (138)
- 2,657 students
- 13 lessons (1h 47m)
- 20 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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Recommended software & tools for this course
Adobe IllustratorCategory
Areas
