Branding for Restaurants
A course by Arutza Rico OnzagaBrand Strategist, Designer, Illustrator, and Lettering Artist
A course by Arutza Rico Onzaga, Brand Strategist, Designer, Illustrator, and Lettering Artist
Learn to conceptualize and develop the visual identity of a gastronomic brand
In gastronomy, all the senses play a role and, although taste prevails, the visual element always plays a determining role. Arutza Rico understands that perfectly thanks to her almost two decades of experience in branding and design. Her studio is one of the most awarded in Colombia, and she was recognized by Advertising Age in its prestigious Women to Watch list.
In this course, Arutza teaches you her methodology to develop a restaurant's branding, from the conceptualization to the development of designs with content.
What will you learn in this online course?
13 lessons & 20 downloads
Research
7 minutes, 41 seconds
Sketch
8 minutes, 36 seconds
Basic construction logo
14 minutes, 1 second
Logo applications
6 minutes, 17 seconds
Influence of the logo on the design pieces
9 minutes, 4 seconds
Menu layout
11 minutes, 39 seconds
What's included in this course?
Start the course by getting to know Arutza and about her passion for design, lettering, and branding in general. Discover why she likes to work with restaurants and gastronomic brands and get to know her influences.
Arutza teaches you her branding methodology, the mise en place, where she defines three key steps to carry out her recipe: speaking with the client, researching the restaurant, and creating the first sketch. This process provides all the ingredients to prepare the dish, which in this case is an identity design for a restaurant.
Time to light the fire! Create the logo and the menu for the restaurant. Then, make a selection of fonts, create the structure of the logo, and carry out tests until you achieve the perfect result. Learn to make various applications of the logo, maintaining consistency between them, and then work on the menu design.
Finally, Arutza shows you how to make an infallible presentation of your proposal to a client, from the structure to the content, and voilà! Your first branding project for a restaurant is ready to present.
Recommended software & tools for this course
What is this course's project?
Create the visual identity of a restaurant by creating a logo and different applications.
Projects by course students
Who is this online course for?
This course is for graphic designers and anyone curious about the world of branding applied to restaurants.
Requirements and materials
You must have basic knowledge of graphic design, typography, and Adobe Illustrator.
Regarding the materials, you need paper, pencil, a computer with Adobe Illustrator, and a catalog of digital or printed fonts.
Reviews
- lilitPLUS1 month ago
tenia tiempo sin comprar cursos en doméstica, curso me gusto sin embargo me pareció corta comparando lo cursos de hace un par de años.
- ferpandanaPLUS8 months ago
O conhecimento da Arutza é absurdo e ela nos incentiva a buscar o mesmo!
- 1 year ago
Muy buen curso
- 1 year ago
Me interesa el branding y busco instalarme en el nicho de restaurantes y gastronomía. Recomendaría el curso.
- 2 years ago
Buena introducción al mundo del branding.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Mise en Place
- Discuss
- Research
- Sketch
- U3
Logo, menu and pieces
- Basic construction logo
- Logo applications
- Influence of the logo on the design pieces
- History
- Menu
- Menu layout
- U4
Last details
- Presentation to client
- Conclusions
- FP
Final project
- Branding for the gastronomy industry
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FAQs
You’ll learn how to develop restaurant visual identities, create original logos, design menus in Illustrator, experiment with typography and lettering, and apply food branding techniques to professional graphic pieces.
Yes, the course is designed for those with basic to intermediate graphic design skills who want to specialize in food branding and visual materials for restaurants.
Basic graphic design knowledge and familiarity with digital tools like Illustrator are recommended. You don’t need to be an expert, but you should be comfortable with composition and typography concepts.
Yes, you’ll need access to Adobe Illustrator and basic sketching supplies like notebooks, pencils, and visual references. The course will guide you step-by-step in using these tools.
The course covers visual identity, logo creation, menu design, typographic selection and pairing, digital art, graphic pieces, moodboards, architectural inspiration, and communication strategies for restaurants.
Yes, you’ll do hands-on exercises like designing unique logos, creating menus in Illustrator, and developing graphic pieces tailored to the food industry.
You’ll learn to experiment with typography and lettering, create distinctive titles and sections, combine type styles, and apply hand-drawn lettering techniques in logos and menus.