Introduction to Sensory Branding
A course by ParámetroDesign Studio
A course by Parámetro, Design Studio
Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory
Can you imagine a branding proposal that involves all five senses? Destination brands offer the perfect combination of sight, smell, taste, touch, and hearing thanks to their architecture, identity, cuisine, and even their merchandising. In this online course, Vanessa Santos and Cristina Arreola, founders of the Parámetro studio, teach you how to create emotional connections with your clients through their senses.
The idea is to take advantage of every opportunity to enhance the adventure. Discover your teachers' process and learn to design immersive experiences that your audience will never forget. By the end, you'll know how to build brands that go beyond what the eye can see and, most importantly, offer visitors more than just a souvenir.
What will you learn in this online course?
15 lessons & 18 downloads
Introduction to the project: the brief
4 minutes, 7 seconds
Understand, describe and analyze the environment
2 minutes, 58 seconds
Target market analysis
3 minutes, 20 seconds
Competitive study
3 minutes, 29 seconds
Brand personality and strategy
4 minutes, 30 seconds
Creation of the name
3 minutes, 21 seconds
What's included in this course?
Vanessa Santos and Cristina Arreola begin the course by telling you about themselves, their professional careers, and what led them to create Parámetro. They also share the influences that inspire their work.
Choose a destination for your final project and do some research on its defining characteristics, such as the geography, climate, and customs, before analyzing the meta market and competitors. Your teachers also explain what a brand personality is, why it's important, and how to develop one.
Discover the secrets to crafting a memorable name, as well as how to put together a mood board to shape your creative concept and visual narrative. Then, design a logo, complementary visuals, and a presentation of your project.
Continue developing your sensory experience by offering people the opportunity to take a piece of it home. Come up with some branded product proposals that would make great souvenirs while exploring other ways to connect with your audience. Finally, imagine how to convey your brand's personality through interior decor, and learn how to maximize the destination's attributes to create unforgettable experiences.
What is this course's project?
Develop a branding project for a destination of your choice, applying everything you've learned throughout the course.
Projects by course students
Who is this online course for?
Anyone interested in branding, regardless of their experience.
Requirements and materials
To take this course, you need a basic understanding of graphic design and how to use the Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as a presentation program like PowerPoint, Keynote, or Figma.
Reviews
- 4 months ago
Me encantó ver el proceso de ellas para desarrollar identidades funcionales.
- 6 months ago
¡Muy interesante!
- 7 months ago
wonderful course!
- 1 year ago
Esta bien
- 1 year ago
buenisimo :)
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
Content
- U1
Introduction
- About Us
- Influences
- U2
Analysis and strategy
- Introduction to the project: the brief
- Understand, describe and analyze the environment
- Target market analysis
- Competitive study
- Brand personality and strategy
- U3
Brand identity development
- Creation of the name
- Visual style and narrative
- The logotype
- The brand language
- Presentation of the visual identity of the brand
- U4
The brand experience
- Commercial promotion and other contact opportunities
- Interior design and intervention of spaces
- Potentialization of experiential experiences
- FP
Final project
- Introduction to Sensory Branding
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for those with prior knowledge in graphic design or branding, as it covers interdisciplinary strategies, market analysis, and creating sensory experiences for brands, especially in the hotel industry.
It’s recommended to have a foundation in graphic design, branding, or related creative fields to get the most out of the course content and practical exercises.
You’ll learn how to craft authentic, memorable brands through sensory experiences, analyze competitors, define target markets, develop visual concepts and naming, and design interior and branding proposals for sustainable hotels.
The course explores how to blend creative disciplines, local culture, and sensory stimuli to build distinctive brand identities and experiences in the hotel sector.
You’ll need access to design software (like Adobe Creative Suite), sketching materials, and resources for market research and visual trends. An internet connection and a camera or smartphone for photographing spaces are also recommended.
Yes, the course includes practical activities such as brief analysis, visual identity development, mood boards, naming, sensory experience design, and proposal presentations to enhance your professional portfolio.
Topics include competitor analysis, market segmentation, inspiration from nature and culture, sensory concept development, naming, logo design, interior design, sustainable experiences, and brand communication.