
Infographics are a high-precision communication tool we can use for everything from journalism to art. It is also very common in the scientific world due to its ability to convey very complex thoughts in a simple way. Jaime Serra is one of the most renowned specialists in the field and has worked with newspapers such as La Nación, El Financiero, and El Mundo.
In this online course, he teaches a step-by-step approach to exploring the creative possibilities of infographics. See how disciplines as diverse as journalism, communication, opinion, science, and poetry can come together in an infographic.
13 lessons & 18 downloads

9 minutes, 10 seconds

13 minutes, 14 seconds

8 minutes, 56 seconds

10 minutes, 24 seconds

13 minutes, 15 seconds

9 minutes, 4 seconds
Begin by getting to know Jaime Serra, his professional career, and how he stumbled upon the world of infographics. Jaime also reveals how boredom is a crucial factor for sparking ideas.
Learn about the concept of aesthetics as ethics and how to enhance the informative content of an infographic through the use of an aesthetic that’s appropriate for each theme.
Jaime then guides you on how to first approach this topic and shares which types of infographics he likes to work with the most due to their high probability of success.
Discover what signature infographics are, how to define your own style, and how to use this medium to comment on specific topics.
Can an infographic be art? Explore this question with Jaime and learn how to build truths with data.
To round off, Jaime shows you how he creates an infographic inspired by something as mundane as the tiles in his house, which he uses to broach a topic of great importance: time.
Create an infographic from start to finish based on a unique, personal idea.

Anyone with an interest in communication, regardless of their professional field.
No previous knowledge is necessary for this course.

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Me gustó el curso
Un curso increíble e inversivo
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Tiene mucha carga de su propio trabajo. Admito que es muy bueno.

Infographics as an excuse
From journalism, without space for art, to art as journalism
Building truths with data
Change the perspective and change the landscape
Final project
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn valuable methods and techniques explained by top experts in the creative sector.
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Author infographics blend data with the creator’s personal vision and style, adding subjectivity and expressiveness. Unlike traditional journalistic infographics, which focus on objectivity and clear information, author infographics aim to convey personal opinions and reflections.
Yes, the course is designed for those with basic experience in infographics, illustration, or visual communication who want to dive deeper into creative, ethical, and expressive approaches.
You’ll learn to analyze the evolution of infographics, apply creative and subjective techniques, use cultural references, balance objectivity with opinion, and develop your own projects with strong expressive and ethical value.
You don’t need to be an expert in drawing or design software, but having basic skills in illustration or digital tools will help you get the most out of the practical content.
The course treats ethics as a core principle, teaching you how to communicate data responsibly, accurately, and truthfully, while considering the social impact and aesthetic influence on public perception.
The course explores hands-on techniques like scratchboard, ink illustration, using natural materials for coloring, combined with digital and experimental methods to create infographics.
You’ll learn strategies to turn experiences, opinions, and personal data into visual stories, using innovative graphics, creative composition, and subjective visualization techniques.