Vibrant Visual Identities: From Concept to Canva

Overview

“Now I will tell you about the client brief. You will see how to read the information transmitted by the customer to retain the essentials and how to think of the name of a brand. I will be working here with the fictitious brand of cosmetics Holy.”

In this video lesson Caroline Carrillo addresses the topic: Targeting Customer Needs, which is part of the Domestika online course: Vibrant Visual Identities: From Concept to Canva. Learn how to create a compelling visual identity for a brand by working on the brief, logo, graphic design, color palette, and presentation.

Partial transcription of the video

“Target customer needs We have seen the fundamentals of visual identity. In this lesson, we will talk about customer needs and how to identify them. To start on a good basis, it is necessary to clearly identify the values and the concept of a brand. It is therefore essential to ask the right questions, ask the right questions to the customer before starting the conception and design. I advise you to write a questionnaire for your client. This will allow you to better understand their expectations. and to have them in writing, above all, because it is very important to meet with him beforehan...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Vibrant Visual Identities: From Concept to Canva

• Level: Beginner
• 100% positive reviews (55)
• 2234 students
• 5 units
• 17 lessons (2h 38m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop, Canva, Procreate

• Areas

  Branding & Identity, Color Theory, Graphic Design