Vibrant Visual Identities: From Concept to Canva
A course by Caroline CarrilloGraphic Designer
A course by Caroline Carrillo, Graphic Designer
Learn how to create a compelling visual identity for a brand by working on the brief, logo, graphic design, color palette, and presentation
Graphic designer Caroline Carrillo collaborates with brands and generates compelling ideas by weaving powerful visual stories. In this online course, she teaches you how to create a complete visual identity for a client as well as an animated presentation to showcase your work. Get ready to wow your collaborators!
What do you get from this course?
⦁ Learn how to analyze a brief and build a mood board with inspiring references.
⦁ Find out how to create a visual identity from scratch, including a logo, color palette, graphics, and a mock-up.
⦁ Discover how to design an animated presentation on Canva.
What will you learn in this online course?
17 lessons & 17 downloads
The Fundamentals of Visual Identity
4 minutes, 41 seconds
Targeting Customer Needs
9 minutes, 35 seconds
The Importance of Colors
6 minutes, 3 seconds
Visual Research and Mood Boards
9 minutes, 2 seconds
The Main Logo and the Monogram
16 minutes, 5 seconds
Colors and the Graphic System 1
9 minutes, 35 seconds
What's included in this course?
To start off, learn about Caroline's work and her sources of inspiration, from artists to various online resources.
She then introduces you to the fundamentals of a visual identity. Learn how to interpret a brief and study a brand's positioning. Following her expert advice, conduct some visual research to define a key concept.
Once this preparatory work is complete, it's time to create your own visual identity. To do this, begin by designing a logo and monogram using sketches, before defining a color palette and a few graphics. Create a mock-up so that your client can visualize the final result.
Next, develop a brand guide on Canva to present your work in a professional and original way. Incorporate your choices in terms of color, logo, and typography, as well as including the mock-up. It can even be animated!
To finish on a high note, Caroline gives you some tips on how to make the most of the Canva tool and create templates for Instagram.
Recommended software & tools for this course
What is this course's project?
Create a presentation on Canva explaining all the elements of your visual identity, including a mock-up.
Projects by course students
Who is this online course for?
Anyone who is passionate about branding and wants to gain a solid understanding of visual identity.
Requirements and materials
You need Illustrator, Photoshop, and basic knowledge of these programs, as well as a Canva account.
Reviews
- 5 months ago
If you want to learn how to create a brand identity, take this course! Every step is wonderfully explained and you can imagine how you can do it yourself. And it's just so beautiful to watch Caroline Carrillo create!
- 6 months ago
Mesmo para quem tem uma base, é um bom curso. A professora mostra o passo a passo do seu processo criativo, o que pode nos ajudar a ter novas perspectivas ao criar.
- 11 months ago
Incrível, recomendo sem dúvida
- 1 year ago
Excelente curso!!!!!! Ideal para empezar de cero en el diseño de una identidad de marca. Felicito a su autora. Aprendí mucho. Muy fácil de entender sus explicaciones, tanto así que me empezó a interesar el diseño gráfico.
- 1 year ago
⭐⭐⭐⭐
She has already used her talents to collaborate with countless clients including Insidy, Plus Magazine, and Feners. She is also cofounder of the agency Caramba and has created visual identities for UNDERDAYS and Event Republic.
Content
- U1
Introduction
- About Me
- Influences
- U2
Positioning Research
- The Fundamentals of Visual Identity
- Targeting Customer Needs
- The Importance of Colors
- Visual Research and Mood Boards
- U3
Creation of the Visual Identity
- The Main Logo and the Monogram
- Colors and the Graphic System 1
- Colors and the Graphic System 2
- Application: Mock-ups
- U4
Design of the Brand Guideline
- Canva and the Presentation to the Client 1
- Canva and the Presentation to the Client 2
- The Color Palette and Their Association
- Layout: Typography and Mock-ups
- Animations and Export
- U5
Additional Thoughts
- Communication on social networks
- Canva: Some Tips to Save Time
- FP
Final project
- Vibrant Visual Identities: From Concept to Canva
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This is an intermediate-level course designed for those with some graphic design basics who want to deepen their skills in creating professional visual identities.
It’s recommended to have basic knowledge of Canva, Illustrator, and Photoshop to get the most out of the content. Experience in graphic design or branding is a plus.
You’ll learn how to analyze a brief, create a logo and monogram, develop a color palette, design social media templates, and assemble a professional brand guideline.
Yes, the course guides you step-by-step through creating and applying cohesive color palettes directly in Canva.
You’ll discover how to research ideas, sketch, vectorize, and refine a minimalist logo that fits the brand’s image.
Yes, the course covers creating and adapting Instagram templates to maintain consistent branding on social media.
Yes, you’ll learn how to develop graphic systems and mockups tailored for packaging in industries like fashion and cosmetics.