Brand Positioning Strategy for Creatives
A course by Fabian Geyrhalter (FINIEN), Brand Strategist
Joined October 2021
Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field
Joined October 2021
Brand strategist and founder of FINIEN, Fabian Geyrhalter, is a firm believer that brand strategy can be the key to any company’s success. Although it might seem daunting at first, Fabian is here to show you the exact steps to take. He has collaborated with clients such as Marriott International, Warner Brothers, and Honeywell, among others.
In this Domestika course, learn to think and act like a brand to expertly position yourself in the market. Prepare for a new creative chapter as Fabian guides you through carefully planned projects and price-points to attract and retain the right kind of clients for you.
What will you learn in this online course?
14 lessons & 16 downloads
What's included in this course?
Begin by meeting your teacher, Fabian Geyrhalter. He talks about his professional background and career, as well as shares some of his biggest influences.
Then dive straight in by analyzing your current situation and ideal outcome. Discover how to write an initial positioning statement to help you determine whether you’re differentiating yourself enough or not. If the answer is no, Fabian shows you how to keep digging until you’ve set yourself apart from the rest, so that prospective clients choose you without hesitation. Move on to reflect on your brand’s name, story, and values.
Next, define and polish your vision and ideal audience, taking a close look at any new competition to help optimize your positioning. See how to funnel it all into one single word, which will become your brand’s DNA.
Wrap up the course by working on your website, rethinking both your visual and verbal design language. Fabian also gives you some parting tips for gaining traction faster.
- 100% positive reviews (128)
- 4,392 students
- 14 lessons (1h 46m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Relaunch your website, showcasing your new brand positioning.
Projects by course students
Who is this online course for?
Any creative professional, working as a freelancer or running their own small business, seeking to position themselves better in a crowded marketplace.
Requirements and materials
You don’t need any previous experience to take this course.
All you really need is lots of enthusiasm and some strong coffee.
Reviews
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
Content
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U1
Introduction
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About Me
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Influences
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U2
Positioning Yourself
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Gaining Brand Clarity
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Brand Positioning: Take One
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How to Stand Out
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Becoming "The One"
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Supporting Your Positioning
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Defining the Brand Personality
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U3
Creating Brand Focus
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Looking Ahead
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The Final Positioning
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The Brand DNA
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U4
From Vision To Activation
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What Really Needs to Be Changed?
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How to Activate the New Brand
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How to Gain Traction
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FP
Final project
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Brand Positioning Strategy for Creatives
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate-level creatives, including freelancers, agency owners, and designers looking to deepen their understanding of branding, positioning, and differentiation strategies.
You should have a basic understanding of design or branding concepts. Experience in creative freelancing, agency work, or design is helpful, but not strictly required.
You'll learn how to analyze, define, and communicate your unique brand positioning, craft effective brand statements, differentiate your services, and apply strategies to stand out in creative markets.
Yes, the course includes practical lessons on designing logos, building brand identity systems, and aligning visual elements with your brand’s core values and audience.
Yes, the course teaches step-by-step techniques for crafting clear and impactful positioning statements tailored to your business goals and target market.
You’ll discover proven client acquisition and selection techniques, strategies for niche positioning, and ways to showcase your differentiators to attract your ideal clients.
The course guides you through using storytelling to build emotional connections, including crafting personal brand stories, defining core values, and integrating these into your messaging.
Good Course - solid action steps to niche and rebrand yourself for a more nuanced audience based on: narrowing your focus, rebranding your identity to solely "focus on what you do best" and how to get to the other side of fear of losing income - We cant be all things to all people.
The course is well organized with really good material. One of the best courses on Domestika 🌷
Is very clear the way he talks and connect with the spectator.
I'm really enjoying the storytelling in the course.
Great course with clear and focused content for brand strategy and marketing. I'm applying these techniques to my own strategy. Enjoyable lessons.