Sustainable Visual Identities: Create Positive Impact
A course by Emmi SalonenGraphic designer
A course by Emmi Salonen, Graphic designer
Transform your creativity into a force for good and create visual identities for your clients.
Embark on a creative journey led by Emmi Salonen, a renowned graphic designer and founder of Studio Emmi. With her extensive experience working with clients like the Finnish Institute and British Council, Emmi brings a unique perspective to the world of design.
In this online course, you will learn how to create visual identities that not only captivate, but also have a positive impact on society and the environment. Emmi will guide you through the process of developing sustainable designs that reflect the values, aspirations, and culture of brands or organizations.
What will you learn in this online course?
16 lessons & 25 downloads
Project Management
4 minutes, 16 seconds
Exploring and Challenging the Brief
8 minutes, 32 seconds
Creating a Directional Mood Board
5 minutes, 14 seconds
Sketching Logos by Hand
7 minutes, 41 seconds
Logo Design in Digital Media
8 minutes, 6 seconds
Choosing Typefaces
10 minutes, 7 seconds
What's included in this course?
Emmi will teach you how to develop visual identities that prioritize sustainability and nurture well-being. From the initial concept to the final output, she will guide you through the essential steps, including logo creation, typography selection, color palette creation, and creating cohesive identity applications.
The course begins by exploring what constitutes a good visual identity and why incorporating sustainability and wellbeing is crucial in today's design landscape. You will delve into project management and learn how to define concepts and art direction to bring your vision to life.
To give you a comprehensive understanding, Emmi will teach you various techniques for logo design, digitization, selecting typefaces and color palettes, and creating cohesive brand applications. You will also receive guidance on writing compelling presentations to effectively communicate your ideas.
Recommended software & tools for this course
What is this course's project?
Create a presentation to introduce your visual identity design to a client, putting all the knowledge and techniques you've learned into practice. This project will serve as a testament to your ability to incorporate sustainability and wellbeing into your design work.
Who is this online course for?
For designers and learners who are passionate about creating meaningful and sustainable designs. By joining this course, you will gain valuable insights into the world of visual identity and discover how design can bring people together, offer sustainable choices, and foster wellbeing.
Requirements and materials
You will need access to Adobe Illustrator and InDesign, enabling you to fully engage with the course material and create impactful designs. Let Emmi Salonen guide you on this creative journey and equip you with the skills to make a positive contribution through your design work.
Reviews
- 2 years ago
Good Course, some really interesting inputs to think about :)
- 2 years ago
Good course.. easy to follow
- 3 years ago
Good course.
- 3 years ago
Excelente curso! Conteúdos importantes para a área de designer com o foco e responsabilidade da sustentabilidade nos nossos trabalho como criativos.
- 3 years ago
Excellent course, a lot of knowledge and so inspiring!
Emmi's work revolves around the idea of positive creativity, where design plays a vital role in bringing people together, offering sustainable choices, and fostering well-being. She believes that visual identity design has the power to convey a brand or organization's ethics, aspirations, and culture captivatingly.
Throughout her career, Emmi has specialized in visual identity design and has a genuine passion for it. She understands that a well-crafted identity can be as intriguing as meeting an interesting person for the first time. Her approach is centered on staying curious, taking a second look, and finding the unusual in the usual.
Content
- U1
Introduction
- About Me
- Influences
- U2
What Makes a Good Visual Identity Design?
- Visual Identity Design
- Sustainability
- Well-Being
- Project Management
- U3
Developing Ideas
- Exploring and Challenging the Brief
- Developing the Concept
- Creating a Directional Mood Board
- Sketching Logos by Hand
- U4
Creating the Design
- Logo Design in Digital Media
- Choosing Typefaces
- Choosing Colour
- Creating Applications
- U5
Showcasing Your Work
- Preparing the Presentation
- Presenting to the Client
- FP
Final project
- Wellbeing/Sustainability through design
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate designers who want to deepen their skills in visual identity, logo design, and sustainable branding practices.
You should have a basic understanding of design principles and some experience with graphic design software. Prior exposure to branding or identity projects is helpful but not required.
You will learn to develop dynamic logos, create visual identity systems, apply sustainable design techniques, manage creative workflows, and integrate well-being practices into your design process.
Yes, the course explores responsive and dynamic logo systems, showing you how to create adaptable logos for various platforms and contexts.
Yes, the course teaches you how to develop comprehensive visual identity guidelines to ensure consistent branding across all client touchpoints.
Absolutely. The course covers sustainable branding, greenwashing avoidance, eco-friendly print production, and how to apply UN sustainability goals to design projects.
You'll learn practical methods for building color palettes, including drawing inspiration from everyday objects and testing palettes for effectiveness in print and digital settings.