Art Direction and Gastronomic Branding
A course by Mónica Reyes Samanamú, Graphic designer and art director
Manage a visual identity project from the idea to its development
Unlike other identity projects, in gastronomy, branding must be aligned with the purpose of the chef and the experience he seeks to convey. Mónica Reyes is a graphic designer and freelance art director and has specialized in gastronomic branding, which has allowed her to work on projects of international relevance such as the Peruvian restaurant Usquyu, located in Kuwait.
In this course you will learn the whole process of creating the visual identity of a project related to gastronomy; from the previous stage to the design, where you will see how to work with the client based on their budget, to count the hours that you will dedicate to each stage and to integrate other professionals in case the project requires it. From a culinary proposal, starting from the client's brief, you will develop a whole visual universe so that the experience flows through the senses.
What will you learn in this online course?
19 lessons & 13 downloads
What's included in this course?
The first thing you will do is learn more about the work of Monica Reyes, who will talk about her influences and her professional career.
Then I will give you some clues to help you better understand the work of a graphic designer and freelance art director: what should you take into account when working with the client, what materials do you need to work, how to prepare a budget, how to organize your team, your schedule and what files you must deliver according to the budget.
Next, you will work on identifying the personality of the brand for which you have to design and then you will create your inspiration moodboard.
You will design the logo, select the color palette, the typography and create a series of illustrations and visual elements to enrich the visual identity of your gastronomic branding project.
Then you will see how to apply the visual universe that you have just created in different supports and Monica will give you some tips for low budget projects.
Finally, you will discover the best way to present the whole concept to your client and the most appropriate way to send the files.
- 99% positive reviews (134)
- 3,087 students
- 19 lessons (2h 41m)
- 13 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will develop the visual identity and art direction of a culinary project. Mónica will develop the visual identity of a food truck, although you can choose any gastronomic branding project that you have in mind.
Projects by course students
Who is this online course for?
To designers, art directors, gastronomic entrepreneurs and anyone interested in learning to transfer flavors to a branding project.
Requirements and materials
No previous knowledge of branding is necessary, although you must have notions of Adobe Illustrator and Photoshop in order to design and capture all the ideas that you can think of when creating the brand image of the project.
With respect to the materials you will need a computer in which you must have installed Adobe Photoshop and Illustrator or any other program of image editing and design.
Reviews
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Mónica Reyes is an award-winning brand and packaging designer with over a decade of experience working in advertising, editorial design, and visual identity before specializing in gastronomy and consumer products. Her work focuses on building brands with a strong cultural and conceptual load that goes beyond aesthetics, translating narratives, territories, and sensory experiences into coherent visual systems. She has been recognized with two Latin American Design Awards and was included in Pupila, a publication highlighting 75 of the most influential designers in Latin America.
Her practice is marked by an international perspective, having lived and worked in major cultural and gastronomic capitals such as Lima, Montreal, Madrid, and Buenos Aires. She is fluent in Spanish, English, and French, and collaborates with a wide variety of clients, from large hospitality groups to independent Michelin-level chefs, providing a refined balance between strategy, narrative, and execution. Through her work, Mónica explores branding as a tool to express identity with depth, emotion, and contemporary relevance.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Management of branding for freelancers
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How has branding evolved?
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Check list
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Branding process being freelance
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List of deliverables: high budget vs. low budget
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U3
Preparing to design
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Team building and schedule - part 1
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Team building and schedule - part 2
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Alignment: Brief and keywords
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Moodboards
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U4
Designing
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Palette of colors and materials
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Logo
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Typographies
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Graphic system
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Application to final pieces
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Application to space
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Alternative platforms
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U5
After designing
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How to make the pass of the final files
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recommendations
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FP
Final project
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Final project
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What to expect from a Domestika course
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FAQs
This course is aimed at intermediate designers who want to specialize in visual identity and branding for restaurants and gastronomic projects.
Basic graphic design knowledge, familiarity with digital tools, and prior experience in visual identity projects are recommended.
You’ll learn how to craft memorable visual identities, design flexible logos, create packaging, manage budgets, and apply marketing and storytelling strategies in gastronomic projects.
Includes logo and icon design, color palettes, typography, signage, tasting menus, packaging, printed materials, and social media templates.
Essential pieces like logos, color palettes, and menus are prioritized, with deliveries divided into phases to optimize resources and ensure the brand launch.
Yes, the course covers creating flexible, dynamic brands that adapt visual identity for social media, packaging, and physical spaces.
You’ll learn how to define and express brand values and personality using storytelling and visual poetry to set the restaurant apart and build its reputation.
Me gustó mucho,excelente maetra
Terminé el curso y pude realizar el rebranding de mi marca y lograr la identidad de marca que tanto deseaba. Además incorporé conocimientos que puedo aplicar para poder trabajar de manera independiente. Me gustó el curso, muy interesante y bien explicado.
Me gusta mucho el conocimiento y las ganas de poder enseñar hacia los demás. Aún no acabo el curso, pero lo estoy entendiendo super bien y llevando a la par con un proyecto creativo que estoy desarrollando.
I got some useful information, but it was not what l expected reading the caption.
It was supposed to have Italian subtitles, but I reported this issue for four days without resolution—just a suggestion to "check the FAQs."
The course was listed at X, but I paid more.
Me gusto mucho, esta bastante explicito y super entendible para los que no somos de esta rama, lo recomiendo