Working as an Advertising Photographer: Strategies and Techniques
Course final project
A course by Gonzaga Manso, Photographer
About the final project for: Working as an Advertising Photographer: Strategies and Techniques
Advertising photography
“You have reached the end of the course, I hope you enjoyed it as much as I did. I want to thank you for investing your time in learning more about this wonderful world. You are now ready to carry out your course project. I am sure that you will now be able to find that voice and use your talent to the fullest. To carry out your project, you will need to seek inspiration and develop the idea. Find the creative seed of the image and make it grow. Use mood boards, sketches and research. Next, find the right location for your photo. Cast your crew. Follow the tips for putting together that crew and find the right models. Remember that ideas are always the most important asset, materials are just tools. Conduct the photo shoot and enjoy. Take advantage of the tips for directing models. Make the selection and retouch. Put the icing on the cake. Review your portfolio, modify and change what is necessary to make it balanced. Design a story that shows you as a person and as an artist. Once you're done, put that portfolio to work: website, social media, meetings, newsletter, contests... get out there.
Partial transcription of the video
“Hello once more. I truly appreciate your dedication in reaching this point; we are now concluding the course. I want to share a poem that significantly impacted me during a challenging time. It encapsulates a philosophy I find essential for this profession. offering guidance and inspiration when needed most. The poem is called Ithaca. Here it is. When you embark on your journey to Ithaca. wish for a lengthy path brimming with adventures and rich in unforgettable experiences. Do not fear the Lestrygonians. the Cyclops. or the angry Poseidon. Such beings you will never find on your path if yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Working as an Advertising Photographer: Strategies and Techniques
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Category
Photography & Video -
Software
Adobe Photoshop -
Areas
Commercial Photography, Digital Photography, Photography
Gonzaga Manso
A course by Gonzaga Manso
Gonzaga Manso is a photographer and director renowned for his ability to tell stories through striking and emotionally charged images. Passionate about light and characters, he discovered his love for photography during his teenage years, which led him to fully dedicate himself to advertising photography. With a career spanning over a decade, he has worked with renowned brands such as Coca-Cola, Ikea and Huawei, and has collaborated with prestigious directors such as Isabel Coixet and Javier Fesser. His precise and demanding approach has allowed him to win multiple international awards and to be included in the list of the 200 best photographers in the world according to Lürzer's Archive.
Manso has taught photography and lighting courses in various cities around the world, sharing his knowledge and experience with passionate students. His work, which often reflects a touch of surrealism, speaks of the personal experiences that inspire him, from his family and friends to everyday situations. For him, photography is a communication tool that combines technique and creativity, and his goal is always to create memorable images that stand out in the competitive advertising market.
- 100% positive reviews (2)
- 313 students
- 17 lessons (4h 14m)
- 22 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
