Working as an Advertising Photographer: Strategies and Techniques
Rules of the game, treatments and budgets 1
A course by Gonzaga Manso, Photographer
About the video: Rules of the game, treatments and budgets 1
Overview
“Now it's time to learn the rules of the game. So, in this lesson, you'll see how to compete for an advertising project. ”
In this video lesson Gonzaga Manso addresses the topic: Rules of the game, treatments and budgets 1, which is part of the Domestika online course: Working as an Advertising Photographer: Strategies and Techniques. Develop your career in advertising photography. Learn to understand the market, create your strategy, and build your specialized portfolio..
Partial transcription of the video
“Now I'm going to tell you the rules of the game. What is the mechanism by which you can win a project. because it's not as easy as what I've explained to you. It's true that the relationship always occurs. as I mentioned. between advertiser. agency. production company. and photographer. But there's a small detail. because here in the middle. between the agency and the production company. there's fierce competition for which they will fight hard. Three production companies and three photographers are competing to secure the project. They will submit budgets and treatments. which we will now ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Working as an Advertising Photographer: Strategies and Techniques
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Category
Photography & Video -
Software
Adobe Photoshop -
Areas
Commercial Photography, Digital Photography, Photography
Gonzaga Manso
A course by Gonzaga Manso
Gonzaga Manso is a photographer and director renowned for his ability to tell stories through striking and emotionally charged images. Passionate about light and characters, he discovered his love for photography during his teenage years, which led him to fully dedicate himself to advertising photography. With a career spanning over a decade, he has worked with renowned brands such as Coca-Cola, Ikea and Huawei, and has collaborated with prestigious directors such as Isabel Coixet and Javier Fesser. His precise and demanding approach has allowed him to win multiple international awards and to be included in the list of the 200 best photographers in the world according to Lürzer's Archive.
Manso has taught photography and lighting courses in various cities around the world, sharing his knowledge and experience with passionate students. His work, which often reflects a touch of surrealism, speaks of the personal experiences that inspire him, from his family and friends to everyday situations. For him, photography is a communication tool that combines technique and creativity, and his goal is always to create memorable images that stand out in the competitive advertising market.
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- 313 students
- 17 lessons (4h 14m)
- 22 additional resources (4 files)
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- Audio: Spanish, English
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- Level: Beginner
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Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
