Working as an Advertising Photographer: Strategies and Techniques
Finding your voice
A course by Gonzaga Manso, Photographer
About the video: Finding your voice
Overview
“In order to stand out in the advertising market, you need to convey a very strong image of who you are as a photographer, you need to have your own voice.”
In this video lesson Gonzaga Manso addresses the topic: Finding your voice, which is part of the Domestika online course: Working as an Advertising Photographer: Strategies and Techniques. Develop your career in advertising photography. Learn to understand the market, create your strategy, and build your specialized portfolio..
Partial transcription of the video
“We've explored the features of the advertising market. and now it's time to discuss how you can break into it and distinguish yourself from the competition. A crucial element is developing a unique voice and a identity that sets you apart from others. This distinctiveness is what will make you memorable and Consider that when the agency forms an idea. it requires a photographer to bring it to life those creatives will consider photographers they know who might suit the project. Even if you have the skills. being known to them is crucial for selection. if your voice doesn't match what they n...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Working as an Advertising Photographer: Strategies and Techniques
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Category
Photography & Video -
Software
Adobe Photoshop -
Areas
Commercial Photography, Digital Photography, Photography
Gonzaga Manso
A course by Gonzaga Manso
Gonzaga Manso is a photographer and director renowned for his ability to tell stories through striking and emotionally charged images. Passionate about light and characters, he discovered his love for photography during his teenage years, which led him to fully dedicate himself to advertising photography. With a career spanning over a decade, he has worked with renowned brands such as Coca-Cola, Ikea and Huawei, and has collaborated with prestigious directors such as Isabel Coixet and Javier Fesser. His precise and demanding approach has allowed him to win multiple international awards and to be included in the list of the 200 best photographers in the world according to Lürzer's Archive.
Manso has taught photography and lighting courses in various cities around the world, sharing his knowledge and experience with passionate students. His work, which often reflects a touch of surrealism, speaks of the personal experiences that inspire him, from his family and friends to everyday situations. For him, photography is a communication tool that combines technique and creativity, and his goal is always to create memorable images that stand out in the competitive advertising market.
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- 313 students
- 17 lessons (4h 14m)
- 22 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
