Build a Visual Identity System for a Liquid Brand
A course by h_piffer
Craft a dynamic visual identity system! Develop flexible and adaptable designs for modern brands.
Develop a fluid and adaptable visual identity system for contemporary branding contexts. Learn how to create creative concepts that guide design decisions across multiple touchpoints. Explore the history of visual identity systems, from AEG to generative design, and discover how to approach identity in a systemic and flexible way. Through creative guidelines and project requirements, you’ll be ready to start building a visual identity that adapts to different media and contexts.
Explore the design principles that define the essence of visual identity and learn how to present identity systems from the specific to the general. Discover how system behaviors can be expressed across different media, ensuring both versatility and consistency. You’ll also dive into the possibilities of generative design and future trends in visual identity systems. Get ready to create an innovative project aligned with the contemporary needs of the design market.
What will you learn in this online course?
15 lessons & 20 downloads
- 100% positive reviews (1)
- 21 students
- 15 lessons (2h 46m)
- 20 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Develop a fluid, flexible, and adaptable visual identity system for contemporary brand contexts. Starting from an initial brief, conceive a creative concept that will guide your design decisions across multiple touchpoints.
Who is this online course for?
Students and graphic design professionals interested in expanding their skills in visual identity. Ideal for those seeking to understand and apply fluid and adaptable identity systems, using tools such as Illustrator and Photoshop to create innovative visual solutions.
Requirements and materials
Basic knowledge of graphic design and visual identity is required. The use of software such as Illustrator, Photoshop, and a presentation tool of the student's choice is recommended. Curiosity and a willingness to learn are essential to keep up with the lessons and develop the project.
Reviews
h_piffer
A course by
Heitor Piffer is a designer, educator, and executive creative director with over 20 years of experience in visual identity projects for startups, established brands, and international clients. His work combines strategic creativity, aesthetic sensitivity, and practical solutions adaptable to different media and contexts.
Throughout his career, he has led creative teams and worked in global branding consultancies, always ensuring that visual identity functions as a flexible and evolving system. In his courses, he shares his experience and guides students in creating projects that integrate strategic design, innovation, and adaptability, showing how to develop visual solutions that grow with each idea.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Introduction to visual identity systems
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A brief history of visual identity systems 1
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A brief history of visual identity systems 2
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What is a liquid identity system?
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How to think about a liquid identity system
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U3
Preparation
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Project briefing
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Research and expansion of repertoire
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Design requirements and creative guidelines
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U4
Project
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Define a concept
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Design principles
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Visual exploration of the system elements
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Identity system behaviors
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U5
Project presentation
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Create the narrative for the presentation.
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Presentation visual resources
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FP
Final project
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Build a Visual Identity for a Liquid Brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
Muito bom! Conhecimento excelente!