Create a Poster Campaign in Swiss Style
The three most important fonts in the International Typographic Style
A course by Matteo Campostrini, Graphic Designer
About the video: The three most important fonts in the International Typographic Style
Overview
“In this lesson on typography, we'll analyze the key characteristics of three typefaces: Akzidenz Grotesk, Univers, and the even more famous Helvetica. These three fonts were among the most widely used by designers of the International Typographic Style, whose influence on everyday graphic and typographic design remains powerful.”
In this video lesson Matteo Campostrini addresses the topic: The three most important fonts in the International Typographic Style, which is part of the Domestika online course: Create a Poster Campaign in Swiss Style. Master the art of poster design! Create stunning campaigns for various events using Swiss Style, and animate them with After Effects..
Partial transcription of the video
“In this lesson. we will closely examine what is perhaps the most defining feature of the International Typographic Style: typography. This exploration will help us understand its significance and impact on To identify a pioneering typeface that initiated Swiss typography. we must mention Accidents Grotesque. Despite its success in Switzerland and America. it originated in Berlin. the font Accidents Grotesque. Contrary to popular belief. the typeface Accidents Grotesque did not originate in Switzerland or the States. despite achieving great success in both places. Instead. it was conceived a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Create a Poster Campaign in Swiss Style
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Animation, Digital Design, Editorial Design, Graphic Design, Motion Graphics, Poster Design, Typography, Typography Design
Matteo Campostrini
A course by Matteo Campostrini
Matteo Campostrini is a graphic and motion designer based in Trento, Italy. He studied at UdK Berlin under Prof. Fons Hickmann and has collaborated with Studio Mut in Bolzano. His work explores the intersection between typography, branding, poster design, editorial projects, and animation, merging visual precision with a strong conceptual approach.
In addition to his professional practice, Matteo teaches Graphic Design at the Faculty of Design and Art in Bolzano and leads courses in After Effects and Cavalry at La Foresta (Accademia di Comunità Rovereto). Through his workshops and courses on Domestika, he shares his experience to help students experiment with motion, layout, and typographic expression in contemporary design.
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- 268 students
- 16 lessons (2h 45m)
- 26 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, German, English, Spanish (Latam), French, Dutch, Polish, Portuguese, Turkish
- Italian · Portuguese · French · Polish · German · Dutch · Turkish · English
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
