Storytelling Techniques for Impactful TEDx Style Speeches
A course by Andrea Sampson , Thought Leadership and Storytelling Expert

Develop your ideas into compelling narratives and learn to present them with confidence to captivate an audience
In the realm of impactful storytelling, one name resonates with a unique blend of experience, expertise, and fervor: Andrea Sampson. Her illustrious career includes pivotal roles as a TEDxToronto coach, guiding experts across varied fields to deliver inspiring speeches, and as the CEO and Executive Thought Leader Coach at Talk Boutique, working with leading clients like Deloitte and Toyota. With her firm belief in the power of diversity of thought, Andrea empowers individuals to harness their unique ideas and contribute to shaping the future they envision.
This course offers a unique exploration into the art of crafting compelling narratives, guiding students to transform their unique ideas into captivating stories. This creative journey led by Andrea Sampson provides students with the tools to communicate their perspectives effectively, thus facilitating their evolution into thought leaders who can influence, inspire, and motivate their audience.
What will you learn in this online course?
13 lessons & 20 downloads
- 12 students
- 13 lessons (2h 13m)
- 20 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish, Italian, Portuguese
- English · Portuguese · Italian · German · Spanish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a 90-second video that conveys your ideas through storytelling.
Who is this online course for?
This course is an exceptional opportunity for anyone with an interest in becoming a thought leader with a powerful message to share. Embrace the chance to take ideas from your imagination to the stage and inspire those around you.
Take the first step to becoming a transformative speaker with Andrea Sampson today!
Requirements and materials
No previous experience required.
All you need is pen and paper, and the motivation to elevate your public speaking skills.

Andrea Sampson
A course by Andrea Sampson
Andrea Sampson is a storytelling strategist and thought leadership expert known for helping experts, leaders, and changemakers transform their ideas into clear, compelling, and impactful narratives. As the CEO and founder of Talk Boutique and the Thought Leader Academy, she works with professionals around the world to develop presentations and talks that create meaningful audience connection through storytelling, communication strategy, and human-centered insight.
With more than 25 years of experience in marketing, advertising, and strategic communications, Andrea led transformative campaigns for Fortune 100 companies before specializing in coaching speakers and thought leaders. Her work as a speaker coach for TEDx and her collaboration with Singularity University established her as an international leader in crafting TED-style presentations for technical and science-based experts.
Throughout her career, Andrea has helped professionals communicate complex ideas with clarity, authenticity, and emotional resonance while preserving the credibility of their expertise. Her approach combines narrative strategy, persuasive communication, and stage presence to help leaders amplify their influence, impact, and voice.
Content
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U1
Introduction
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About Me
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Influences
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U2
TEDx Deconstructed: Understanding the Platform
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The Power of the TEDx Platform
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The Building Blocks of Getting Noticed
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U3
Getting the Idea and Talk Ready
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Identifying and Developing Your Unique Idea
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Building Your Story
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Developing Your TEDx Pitch
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Presenting with Confidence 1
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Presenting with Confidence 2
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Establishing Your Personal Brand
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U4
Commanding the Digital Stage: Finding Your TEDx
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Creating a Community of Loyal Supporters
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Creating a Daily Practice to Be Noticed
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Finding the Right TEDx for You
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FP
Final project
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Storytelling Techniques for Impactful TEDx Style Speeches
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.