Viral Marketing: Campaigns That Share Themselves
What is viral marketing?
A course by Renato Farfán Basauri, Creative director
Joined December 2018
Joined December 2018
About the video: What is viral marketing?
Overview
“What is it? How is it born? What's the use? What did you achieve with Viral Marketing? These questions will be answered in this lesson. If you have any other, I will be attentive. ”
In this video lesson Renato Farfán Basauri addresses the topic: What is viral marketing?, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.
Partial transcription of the video
“Hello. in this lesson I will explain what viral marketing is. how this phenomenon started. how it can useful to you. and what you can do with it. Join me. What exactly is viral marketing? When pondering this. we often turn to Google for definitions and examples. The clearest one I found is as follows: Viral marketing encompasses all marketing and advertising techniques that facilitate rapid dissemination. It's akin to how a virus spreads quickly. to all those marketing and advertising techniques that make an element spread very quickly in a short time. similar to how a virus behaves. hence ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Renato Farfán Basauri
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
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