Viral Marketing: Campaigns That Share Themselves
A course by Renato Farfán BasauriCreative director
A course by Renato Farfán Basauri, Creative director
Learn to train your nose to create the most contagious viral campaigns
Internet and social networks have changed the way we consume information and, nowadays, it is not unreasonable that a home video like the goodbye to Chimuelo can be compared in impact to a multi-million dollar campaign of a brand like Nike or Dove. Welcome to the era of viral marketing.
In this course you will learn the keys to create the most contagious virals from the hand of Renato Farfán, General Creative Director at YoupanquiBBDO, and winner of prestigious advertising awards such as Cannes Lions, Clio and Ojo de Iberoamérica, on multiple occasions.
What will you learn in this online course?
18 lessons & 7 downloads
What is viral marketing?
14 minutes, 45 seconds
Is it hard to make a Viral?
6 minutes, 10 seconds
The Power of Social Networks
13 minutes, 7 seconds
That is contagious
12 minutes, 53 seconds
Defining the brief
4 minutes, 40 seconds
Campaigns with time and without time.
2 minutes, 55 seconds
What's included in this course?
The course will begin with an introduction to viral marketing and what you can achieve by running a viral campaign. You will know the power of social networks and the influence they exert on the masses.
After having the basic notions about viral marketing, you will go to know what are the steps to make a campaign. You will start knowing the brand and its audience. Then, you will learn about viral or advertising campaigns similar to the brand of your choice.
After obtaining this information, you will learn about how a campaign is organized with time or without planning time, and you will choose the hashtags to use and the product you want to make viral. To finish the stage of organization and planning, you will define which ecosystem of networks is the best to launch your viral.
Also, you will see what decisions and actions to take in the execution stage of your campaign, depending on the success obtained. You will get recommendations on what to do if your viral was contagious and what to do if it did not come to life. To complete this stage you will know the importance of a good copywriting .
Finally, you will learn to analyze a campaign, the metrics of the successes, the errors and what could be done.
What is this course's project?
You will plan a viral campaign for a brand of your choice.
Projects by course students
Who is this online course for?
To all those who want to convert their brand, or the brand they manage, into the most important conversation topic in networks through strategies relevant to the audience.
Requirements and materials
You will need a smartphone and a lot of desire. A computer will also come in handy.
Reviews
- 9 months ago
Zero konkretów, mydlenie tematu wszystko w stylu „żeby się nauczyć, trzeba się uczyć” lanie wody jak przy pękniętym hydrancie. Chat GPT lepsze bajki wam napisze w trybie bezpłatnym.
- 11 months ago
Super
- 1 year ago
Me parecio una buena explicación del marketing viral y sobre todo los ejemplos prácticos son muy ilustrativos
- 1 year ago
me gustó mucho pero no me deja agregar mi proyecto final, cuando cumplo todos los pasos me dice error cuack!!
- 3 years ago
muy bueno te da mejor noción de el marketing
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
Content
- U1
Hello Viral Marketing!
- Hi, I'm Nato
- Influences
- U2
Introduction to Viral Marketing
- What is viral marketing?
- Is it hard to make a Viral?
- The Power of Social Networks
- That is contagious
- U3
Planning the viral
- Defining the brief
- Campaigns with time and without time.
- Viral Planning
- Defining the Idea
- Action plan
- U4
Action!
- Crafting vs. Timing
- Visual of the Campaign
- Taking out the best copy
- Fire the gunpowder
- Prolonging the viral
- If it does not turn on
- U5
Evaluation
- Metrics
- FP
Final project
- Final project
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to design, produce, and launch viral campaigns using storytelling, digital marketing, audiovisual strategies, and trend analysis to maximize reach and engagement on social platforms like Facebook and YouTube.
This is an intermediate-level course, perfect for those with basic knowledge of digital marketing or social media who want to specialize in viral campaigns and viral growth strategies.
You only need basic knowledge of social media and digital marketing. No advanced programming skills or prior audiovisual production experience are required.
By the end of the course, you’ll be able to create effective viral campaigns, analyze trends, measure results, handle reputational crises, and boost the organic reach of your content across various digital platforms.
Yes, the course examines real viral campaign cases and teaches you how to apply those strategies to your own projects, with practical exercises in storytelling, benchmarking, and content planning.
You’ll learn scripting, animation, target audience definition, and how to use memes, challenges, and community sharing strategies to achieve virality on Facebook and YouTube.
Yes, the course includes tools and methods to analyze virality metrics, engagement, organic reach, and free press, enabling you to evaluate the success of your digital campaigns.