Viral Marketing: Campaigns That Share Themselves
That is contagious
A course by Renato Farfán Basauri, Creative director
Joined December 2018
About the video: That is contagious
Overview
“Before making a viral you have to know the types of viral. This time you will know viral advertising. I made a small selection of those campaigns that were viral and that to this day continue to be my greatest influence. Finally we will close with the seasonings and ingredients that a viral must have. I promise to infect you. ”
In this video lesson Renato Farfán Basauri addresses the topic: That is contagious, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.
Partial transcription of the video
“Hello again. in this lesson we'll look at the ingredients and elements needed for a campaign to come along. But before we know the ingredients. i think it's very important to look at some history and the types of virals that exist. So. classified by types of narratives Exploring various kinds of virals that have existed. from those that go viral to ones that are in real-time. By this. i mean videos that unexpectedly appear and quickly gain popularity. The challenge lies in capitalizing on these sudden trends while they're still relevant. For example. from Viral Real Time. I don't know if yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media

Renato Farfán Basauri
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
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