Viral Marketing: Campaigns That Share Themselves
Campaigns with time and without time.
A course by Renato Farfán Basauri, Creative director
Joined December 2018
Joined December 2018
About the video: Campaigns with time and without time.
Overview
“I could not think of a better name, but it's that concrete. Today you will see these two types of challenges and I will show you how to detect them. ”
In this video lesson Renato Farfán Basauri addresses the topic: Campaigns with time and without time., which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.
Partial transcription of the video
“Hello In this lesson. we will explore the two types of contexts you may face: with time and without time. We will examine this through two successful case studies for each situation. Join me to see it. As the name implies. these are campaigns planned throughout the year. They may be tied to a specific want to highlight. like your brand's anniversary. or an upcoming special occasion. These campaigns are mapped out in advance. ensuring they align with significant dates or events within the year. Whether it's a a commemorative event. or simply a strategic moment. these campaigns are designed t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Renato Farfán Basauri
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
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