Viral Marketing: Campaigns That Share Themselves
Is it hard to make a Viral?
A course by Renato Farfán Basauri, Creative director
Joined December 2018
Joined December 2018
About the video: Is it hard to make a Viral?
Overview
“In this lesson I will talk about how expensive it is to do a campaign of this nature. ”
In this video lesson Renato Farfán Basauri addresses the topic: Is it hard to make a Viral?, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.
Partial transcription of the video
“Hello again. In this lesson. we will explore how making something go viral doesn't necessarily require a large budget. Instead. it hinges on having an excellent idea and releasing it at precisely the right time. Join me. it's hard to make a viral hit Yes. it’s very challenging. Truly. one must paddle hard and sweat a lot to make something viral. It's not easy at all. ... Not at all... ...They say luck plays a big role... The truth is. it can be done. But I assure you it's not simple. Basically. in these lessons I'll provide the ingredients of a viral and how you should plan to But that won'...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Viral Marketing: Campaigns That Share Themselves
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Renato Farfán Basauri
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
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