Transform Your Art into a Profitable Business
A course by Hannah Stelter, Artist

Master the art business: finances, online sales, and management strategies for artists.
Transform your passion for art into a profitable business with Hannah Stelter, known for her successful art and product ventures. You will learn how to manage your finances, sell online, and navigate various key aspects of the art industry.
You will cover topics such as business management, accounting, expense tracking, and profit-first methodology. You will also discover essential resources for art entrepreneurs, as well as how to handle business registration and legal matters.
Gain insights from Hannah's personal experience and the strategies that have helped her build a successful artistic and business career, offering you a practical and authentic perspective.
Learn to balance creativity with the necessary business skills to thrive in the art world and create your own highly profitable business.
What will you learn in this online course?
16 lessons & 16 downloads
What's included in this course?
To begin, you will immerse yourself in an introduction to the art business, identifying the challenges and opportunities that small creators face. Hannah will share two key lessons from her previous course: how to set your prices and the rights and wrongs of trade show events.
Next, you will explore arts business management in depth. You will learn about accounting, expense tracking and profit methodology first, allowing you to have clear and efficient control of your finances.
Next, you will delve into online sales strategies, from creating a virtual store to optimizing your sales channels and effectively interacting with your customers through social networks and other digital platforms.
Finally, you'll receive essential resources for new arts entrepreneurs, as well as guidance on how to register your business and handle legal issues. This block will prepare you to confidently navigate the business world, ensuring that your passion for art becomes a sustainable and successful career.
- 100% positive reviews (61)
- 5,262 students
- 16 lessons (3h 16m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
The final project involves creating a comprehensive plan for your art business. This plan will include pricing strategies, online sales tactics, and financial management, along with a schedule of activities and short- and long-term goals.
Who is this online course for?
This course is designed for artists and creatives who want to professionalize their passion and turn it into a profitable business.
It is also ideal for those who already have a small art business and are looking to improve their financial management and sales strategies. This course is suitable for anyone interested in learning about the art industry and how to navigate its complexities.
Requirements and materials
You will need basic drawing or painting tools, such as pencils, brushes, and paper.
It is also recommended to have access to additional materials like a notebook for taking notes and a calculator for financial management lessons.
Reviews

Hannah Stelter
A course by Hannah Stelter
Hannah Stelter is a renowned artist and entrepreneur, founder of two successful art businesses. Specializing in portraits that celebrate self-acceptance and body positivity, she has worked on projects that promote individuality and self-love.
Hannah is also the creator of Scribble Lady, an art supply and gift shop. Her focus on authenticity and creativity has resonated with thousands of followers on platforms like TikTok. Additionally, she has collaborated with various brands and participated in art festivals, solidifying her presence in the art world.
Content
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U1
Introduction
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About Me
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Influences
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U2
The Art Business
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Introduction to the Art Business
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Challenges and Opportunities for Small Creatives
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U3
Selling Your Art
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Setting up your prices 1
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Setting up your prices 2
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Fair Events: Dos and Don’Ts 1
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Fair Events: Dos and Don’Ts 2
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Setting up Your Online Shop
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Marketing Your Art Online
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U4
Basic Business Skills for Artists
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Bookkeeping and Expense Tracking
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Profit First Methodology
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Essential Resources for New Art Entrepreneurs 1
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Essential Resources for New Art Entrepreneurs 2
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Essential Resources for New Art Entrepreneurs 3
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Navigating Business Registration and Legalities
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FP
Final project
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Introduction to Art Business
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and guides artists step by step through launching and marketing an art business online, covering everything from setting up a store to pricing artwork and building a brand.
You only need basic computer skills and a desire to learn. No prior business experience is required. Access to a computer or smartphone and your artwork in digital format will be helpful.
You’ll learn how to sell original art, prints, and products online, price your work, set up online stores, use social media marketing, manage art fair booths, and apply business strategies to grow your creative practice.
Yes, the course explains how to upload your artwork to marketplaces like Society6 and Redbubble, integrate print-on-demand services, and maximize earnings from these platforms.
The course covers dropshipping basics, showing how artists can sell products like t-shirts and prints without holding inventory, using print-on-demand integrations with Shopify, Big Cartel, or other e-commerce platforms.
Yes, the course teaches various pricing models, including hourly rates, price per square inch, retail and wholesale formulas, and strategies for setting profitable prices for both originals and prints.
Absolutely. The course includes social media marketing strategies, tips for creating viral content, and building a consistent brand presence on platforms like Instagram and TikTok.
Amazing course and teacher!
Wow really wished i had watched this before! 10/10. Very fun to listen as well.
This was actually a really good course. A lot of good information and a further list of ways to increase that base of information even more. She was helpful and engaging. I am not to the point that I can implement all of it yet, but I will definitely use this as a resource in the future.
Amazing course, valuable resources, she's so fun to listen to! 10/10
Fantastico, scorrevole e ricco di informazioni