Packaging Design: Fundamentals, Branding and Sustainability

Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.

Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.

Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.

Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.

Alfonso Fernández is the founding partner of After Brand Consultants, a Peruvian branding and graphic design studio devoted to helping brands achieve their full potential. Alfonso is an advertising and branding veteran with 25 years of experience.

At After, he has worked with brands like Inca Kola, Maria Almenara, and América Televisión. The studio has also won two Dieline Awards for their projects with Andea and adidas.

Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.

Paulina Carrizosa is a prominent graphic designer and illustrator specializing in corporate identity strategy and design. She is the founder of Manta Raya, a boutique studio focusing on branding, illustration, packaging, and textile design. Paulina trained in graphic design and earned a master's degree in corporate identity strategy and design from Elisava School in Barcelona. For nearly six years, she worked in various graphic and textile design studios in Barcelona, allowing her to develop unique skills and a creative vision enriched by Catalan culture.

Upon her return to Bogotá, Paulina consolidated her studio, where she has led projects in branding, editorial design, web design, textiles, and illustration, even collaborating with architects on the design of retail spaces. Her focus is on creating design solutions that generate an emotional and memorable connection with the public, always seeking to innovate through research and adaptation to the needs of each client. Her inspiration comes from modern art, nature, and industry research, which allows her to explore diverse areas in unique ways in each project.