Product Design Specialization: From Concept to Market Success

Francisco Jaramillo is a product designer and the creative soul behind Fango, his design studio located in Colombia. Inspired by his culture and everyday experiences, Francisco creates narrative pieces conveying values and creating dialogue between people. For him, every detail matters: from the theme of the product to its shape, material, and color.

He has worked with different brands and exhibited his creations in fairs such as Abierto Mexicano de Diseño and WantedDesign in Manhattan.

Goula / Figuera is a contemporary product design studio and creative consultancy for businesses and limited edition items founded by Pablo Figuera and Álvaro Goula in Barcelona. In 2018, excited about taking things to the next level and being able to control the production and commercialization of their ideas, the business partners presented GOFI, a publisher which now distributes their products internationally.

Their work has appeared in publications and international exhibitions in cities such as Stockholm, Frankfurt, and Milan, and they have been awarded with the Delta de Oro, Design Plus, Premio Injuve, and Lexus Design Award, among others. Alongside his work as a designer, Pablo Figuera also teaches project and design fundamentals at Elisava, as well as collaborating with the IED Barcelona.

Born in Mexico, Emiliano Godoy studied at the Ibero-American University and later the Pratt Institute. He has more than 20 years of experience working on applied sustainability projects with the aim of using design as a tool of positive change for society and the environment.

He is currently a partner at the design company Tuux and at the experimental glass design and manufacturing company Vissio, as well as a member of the Abierto Mexicano de Diseño, an international design festival devoted to celebrating all aspects of design. He has collaborated with brands from around the world including Kikkerland, Urrea, Nouvel, Lamosa, Nike, Comex, Tecnotabla, and Nanimarquina.

He has also taught classes at the Tec de Monterrey, Centro de Diseño Cine y Televisión, UNAM, Pratt Institute, and the Ibero-American University. Of all his work, his most prized pieces are those included in the permanent collections at the MoMA in New York, the Franz Mayer Museum in Mexico City, and the Cooper Hewitt Smithsonian Design Museum.

Reid Schlegel is an industrial designer based in NYC. He believes that the purpose of his career is to consistently improve the human experience through design, finding the perfect balance between creativity and engineering. He found industrial design through his passion for solving problems through artistic means, working between both 2D and 3D.

For Reid it’s important to teach the power of design — a passion he fulfills as a professor of process drawing and digital presentation at The New School at Parsons. He has worked for leading creative and design consultancy firms Frog Design, and Smart Design, and is currently a director of industrial design at HUGE. Reid also showcases his work and shares design content with over 130K Instagram followers.

Growing up in a household with artist parents made Lex aware of his desire to pursue an artistic career path from a young age. After graduating from Design Academy Eindhoven, Lex opened his self-titled design studio in Rotterdam in 2009, where he started to work on a variety of projects, creating both one-of-a-kind and mass production pieces.

His method focuses on testing the boundaries and properties of the materials he uses most: wood, stone, and metal. Combining form, function, and fun into each object he creates, Lex experiments and develops unique pieces through his raw and intuitive methodology. He has worked for various international labels and clients.