Guided Course: Choose the right platform and grow your audience
A guided course by Hana Klokner , Social Media Marketing Specialist
Master community management skills, choose platforms, define target audience, refine brand voice, boost engagement strategies
Discover the essentials of community management from the ground up and build a thriving online presence. Begin by identifying the most suitable platform for your community, weighing the features and audience compatibility to ensure an optimal fit. Define and understand your target audience, splitting them into two distinct segments to craft content strategies that resonate deeply. Explore the art of social listening to stay in tune with conversations and sentiments that matter to your brand.
Elevate your community interaction with a refined brand voice and tone, fostering genuine connections through authentic messaging. Establish a moderation policy to maintain respectful engagement while setting clear community rules. Dive into engagement techniques that leverage user-generated content and social validation to create trust and momentum within your audience. By the end, walk away with a comprehensive playbook and strategy template to guide your ongoing community development and engagement efforts.
What will you learn in this online course?
9 lessons & 11 downloads
- 12 students
- 9 lessons (1h 57m)
- 11 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a comprehensive community management playbook, evaluating platforms, defining target audiences, and implementing social listening. Develop brand voice guidelines, moderation policies, and engagement techniques focusing on user-generated content and social proof to nurture your community effectively.
Who is this online course for?
This course suits aspiring community managers, entrepreneurs, social media enthusiasts, and digital marketing professionals seeking to enhance their skills in platform selection, audience engagement, brand voice development, and effective moderation for building and nurturing online communities.
Requirements and materials
No extensive prior knowledge is required, but familiarity with social media platforms helps. Access to a computer or smartphone with internet is necessary. Basic understanding of community dynamics and willingness to engage in social listening and moderation enhances the learning experience.
Hana Klokner
A guided course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
Content
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Guided Course: Choose the right platform and grow your audience
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Podcast: Digital Gathering Mastery
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Choosing the Right Platform for Community Management
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Target Audience 1
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Target Audience 2
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Social Listening
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Brand Voice and Tone
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Moderation
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Engagement: Techniques for Social Proof 1
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Engagement: Techniques for Social Proof 2
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
All guided courses are 100% online, so once they're published, guided courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The guided courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the guided courses.
You can redeem the guided courses you received by accessing the redeeming page and entering your gift code.
