Art Direction for your YouTube Channel
A course by Carlos DordellyGraphic designer
A course by Carlos Dordelly, Graphic designer
Design and animate a graphic identity for your preference channel audiovisual content
Audiovisual content is the part of branding where the movement and sound come into play so that a brand can express itself as it is. This is based on the work of Carlos Dordelly, graphic designer, art director and motion grapher , co-founder of the Dyne studio.
In this course, Carlos will teach you the key fundamentals of art direction for a good conceptualization and production of the different pieces that make up the graphic packaging of your YouTube channel, television or similar content platform.
What will you learn in this online course?
33 lessons & 35 downloads
Project Presentation
1 minute, 1 second
Branding and brand visual language
8 minutes, 42 seconds
Graphic packaging and its structure
5 minutes, 32 seconds
Brand contact points and extra parts to design
2 minutes, 55 seconds
File management
3 minutes, 38 seconds
Search, analysis and interpretation of references
5 minutes, 35 seconds
What's included in this course?
You will start by knowing more about the beginnings in the design of Carlos and he will explain to you what his influences have been in the different creative areas.
You will make a brief introduction to the fundamentals of branding and the background of what is known as a graphic packaging for audiovisual media. You will see how the production process of a graphic packaging is and analyze the contact points of a brand. You will see the importance of points such as avatars, header or YouTube thumbnails.
You will acquire a methodology to search and select references for your projects and, through software Pure Ref, manage and classify them in moodboards .
When you have a concept, you must sketch the ideas and pass it to something more tangible. The styleframes or Key Moments will be your allies to begin the design of these pieces.
Then, Carlos will give you some tips to prepare your designs' vectors in Adobe After Effects as well as edit photos right there, quickly and easily. You will define the base elements of your graphic packaging, such as a logo or color palette and then go on to do the styleframes .
You will learn the fundamentals of animation and analyze the work and development of several graphic packages focused on different sectors. You will see how complexity increases, applying photo integration, use of textures or 3D elements, among others.
Finally you will learn to clean the compositions and create renders and prerenders to generate parts faster. In addition, Carlos will teach you two template methods for more efficient production. You will learn to prepare the file to upload it to YouTube with its final screen and take into account everything necessary for its publication.
Recommended software & tools for this course
What is this course's project?
In this course, you will create the 2D art direction and animate the different graphic pieces that make up the graphic packaging for your YouTube channel, television or similar content platform.
Who is this online course for?
To people who generate content and want to enhance the visual value of their brand and designers or design enthusiasts who are interested in the mix of the world of branding and animation to produce structured pieces with a logical order and visual
Requirements and materials
General basic design and management knowledge of Adobe After Effects, Illustrator and Photoshop are needed. The basic handling of Cinema 4D is a plus.
Reviews
- 2 years ago
bueno
- 3 years ago
Increíble la cantidad de contenidos de este curso, y la calidad de los mismos. Estoy muy contento de haberlo adquirido , he aprendido mucho
- 3 years ago
hay bastante para aprender, los ejemplos de distintos tipos de negocio ayudan mucho
- 3 years ago
Esta bien pero faltan muchos detalles que el no explica, es verlo editar todo e intentar entender que esta tocando o como lo esta haciendo porque no da esos detalles.
- 4 years ago
excelente
Content
- U1
Introduction
- Presentation
- Influences
- Project Presentation
- U2
Conceptualization and breakdown of graphic packaging
- Branding and brand visual language
- Graphic packaging and its structure
- Brand contact points and extra parts to design
- File management
- Search, analysis and interpretation of references
- U3
From the conceptual idea to the tangible design
- Design of sketches (part 1)
- Design of sketches (part 2)
- Design of sketches (part 3)
- Completion of sketches (part 1)
- Completion of sketches (part 2)
- Completion of sketches (part 3)
- Vector preparation
- Photo editing
- U4
Production with After Effects
- Introduction to Adobe After Effects
- Layer Properties
- Production EG 01: News Channel (Part 1)
- Production EG 01: News Channel (Part 2)
- Production EG 01: News Channel (Part 3)
- Production EG 02: Fashion Channel (Part 1)
- Production EG 02: Fashion Channel (Part 2)
- Production EG 02: Fashion Channel (Part 3)
- Production EG 02: Fashion Channel (Part 4)
- Production EG 03: Gastronomy Channel (Part 1)
- Production EG 03: Gastronomy Channel (Part 2)
- Production EG 03: Gastronomy Channel (Part 3)
- Production EG 03: Gastronomy Channel (Part 4)
- U5
Completion and tips
- Optimization and template
- Render Presets and Formats
- Using templates in Adobe Premiere Pro
- Upload video to YouTube with final screen
- FP
Final project
- Art direction for your YouTube channel
What to expect from a Domestika course
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FAQs
Graphic packaging is the collection of visual and animated elements that define a brand’s identity on TV and digital platforms, helping the audience recognize it easily and keeping it consistent across all channels.
This course is aimed at people with intermediate skills in graphic design and animation who want to deepen their knowledge of motion design and audiovisual branding. Basic experience with tools like After Effects and Illustrator is recommended.
You’ll need Adobe After Effects and Illustrator, plus access to inspiration platforms like Behance. It’s also helpful to have well-organized folders for files and digital moodboards.
You’ll learn how to create, animate, and organize graphic packaging, design consistent visual identities, optimize workflows, and adapt branding for TV, YouTube, and social media using 2D and 3D techniques.
The course teaches you how to design consistent visual systems, apply color palettes, choose appropriate fonts, and organize graphic elements to create a unified presence across all your platforms.
Topics include importing files, creating compositions, using keyframes, masks, track mattes, animating logos, bumpers, and promos, plus optimization techniques and scripts.
Yes, the course reviews real-world cases and styles from international studios, showing how they apply innovative branding and motion graphics techniques for channels and festivals.