Guided course: Create a personalized logo from scratch
Optical adjustments
A guided course by Monotypo Studio, Graphic designer
About the video: Optical adjustments
Overview
“Now, we will make the optical adjustments, which will allow you to avoid problems in the readability of your logo. ”
In this video lesson Monotypo Studio addresses the topic: Optical adjustments, which is part of the Domestika online course: Guided course: Create a personalized logo from scratch. Learn logos design by typographies, sketching, digitalization, vectorization and professional application.
Partial transcription of the video
“In this lesson. you will learn to make optical adjustments like a professional to leave your logo in condition. Let's get started. The lesson on optical adjustments. as the name suggests. is a matter of eyeballing. There are ways to mathematically. scientifically. Using lines. but letters aren't something so mathematical in the sense a combination of one letter with another gives us the greatest readability or legibility. When you see a logo... It should be the easiest to read. Here. for example. with our vector path. we see that we have this problem we saw in previous lessons about spacing...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided course: Create a personalized logo from scratch
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Category
Calligraphy & Typography, Design, Marketing & Business -
Software
Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Graphic Design, Logo Design, Typography, Typography Design
Monotypo Studio
A guided course by Monotypo Studio
Daniel Barba López is a graphic designer by profession, specializing in corporate identity design and branding. He graduated from the University of Guadalajara, Mexico, and furthered his studies in the Facultad de Estudios Superiores Acatlán UNAM, Mexico.
As the director of Monotypo Studio, he leads a dedicated team that offers graphic solutions and creates integral communication resources for brands, bringing both vision and personality to the brands they work with. This can range from adding small details to a logo to proposing distinctive finishes for print, packaging, and other branded applications.
He has over 8 years of experience in working with brands and companies from around the world, such as VANS and Sony Music, and has worked on projects in the United States, Canada, France, the United Kingdom, and Saudi Arabia.
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- 86 students
- 11 lessons (1h 23m)
- 12 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Polish · Dutch · German · Romanian · Indonesian · Spanish · English · Turkish · Portuguese · Italian · French
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe PhotoshopAreas
