The Brief: Techniques and Tools to Create One
What is briefing? What is it for? Why is it important to have a brief?
A course by Mumu El Branding Love, Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: What is briefing? What is it for? Why is it important to have a brief?
Overview
“We will make an introduction and I will tell you about the importance of the brief as a planning tool. ”
In this video lesson Mumu El Branding Love addresses the topic: What is briefing? What is it for? Why is it important to have a brief?, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Welcome back. In this lesson. we will delve into the concept of a briefing. We'll explore its essential components and include some extra elements to enhance our understanding of it further. Join me. Let's begin by defining what a briefing is in general terms. A briefing is an informative document that consolidates the most relevant and crucial details of a project. It serves as a central hub to gather information and monitor progress effectively. Ultimately. however. it acts as a critical tool for communication. ensuring all team members are aligned with the project goals and updates. dial...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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