The Brief: Techniques and Tools to Create One
Advertising Brief, Creative Brief, and Counterbrief
A course by Mumu El Branding Love, Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: Advertising Brief, Creative Brief, and Counterbrief
Overview
“I will explain the different types of briefing, their differences and how to get the most out of each of them: advertising brief, creative brief and counterbrief. ”
In this video lesson Mumu El Branding Love addresses the topic: Advertising Brief, Creative Brief, and Counterbrief, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Hello. Today. we'll explore various types of briefings. highlighting three examples: advertising. creative. and counterbrief. Let's dive in and discuss each one. Let's begin with the advertising brief. the most traditional and extensively recognized format. This outline includes every necessary piece of project data without exception. It represents the collaborative effort between the client and the agency. encapsulating all the information provided by the client within a In this section. you gather and compile every piece of information provided by the client either directly through commun...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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