Analyze the Profitability of Your Products and Services with AI
A course by Juan Merodio , Expert in Digital Marketing and Digital Transformation
Joined March 2019
Use AI, data analysis, CAC, LTV, margins to detect profitable products and eliminate financial bleeding
Joined March 2019
Learn how to use artificial intelligence to analyze profitability and make smarter business decisions in this practical Deep Dive course focused on CAC, LTV and product margin analysis.
You will discover how to go beyond sales volume and understand which products or services are truly profitable using tools such as ChatGPT, GPT Data Analyst, Excel and Google Analytics 4. Step by step, you will learn to calculate customer acquisition cost, customer lifetime value, gross and net margin, and the LTV/CAC ratio for each product, line and marketing channel.
Working with your own data, even if you only have a simple spreadsheet, you will prepare and unify information from different sources, clean and merge datasets, and build a master file ready for business intelligence. With AI you will generate automatic reports, dashboards and visualizations that reveal patterns, leaks in profitability and opportunities for growth.
You will apply frameworks such as the BCG matrix and the Eliminate / Optimize / Scale methodology to identify star products, cash cows, loss‐making items, hidden gems and entry products that attract high LTV customers. You will also learn to segment customers A, B and C, calculate advanced LTV based on recurrence and margins, and compare it with the real CAC of each segment and acquisition channel.
Finally, you will put everything into practice with a complete case study of the fictional brand MONTEVERDE FOOTWEAR, analyzing sneakers, boots, sandals and loafers to detect where financial bleeding occurs and which strategic decisions improve global profitability. This course is ideal for entrepreneurs, ecommerce professionals, marketers and consultants who want to connect data, AI and business strategy to design a more profitable catalog.
What will you learn in this online course?
7 lessons & 2 downloads
- 100% positive reviews (1)
- 154 students
- 7 lessons (51m)
- 2 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
ChatGPT
Google SheetsWho is this online course for?
Designed for entrepreneurs, small and medium business owners, marketers, eCommerce managers, consultants, and freelancers who handle product or service portfolios, work with basic sales data, seek clearer profit, CAC, and LTV driven decisions
Requirements and materials
No extensive background required, only basic familiarity with your products or services, simple sales and cost data in a spreadsheet, basic spreadsheet handling, access to ChatGPT plus optionally GPT Data Analyst, minimal comfort reading numbers without advanced finance knowledge.
Reviews
Juan Merodio
A course by Juan Merodio
Juan Merodio is one of the leading figures in Spain and Latin America in digital marketing, social media, and digital transformation. An international speaker and professor, he provides training at universities and business schools such as IE, ESADE, University of Barcelona, and Rey Juan Carlos, and collaborates with leading companies like IBM, Microsoft, BBVA, Ogilvy, and Pfizer. He has trained with experts from Silicon Valley and completed Disruptive Strategy at Harvard Business School.
He is the creator of the 10 Business Factors method, focused on results-oriented digital strategy, and has advised startups, large companies, governments, and public figures internationally. An entrepreneur and author of 11 books on marketing applied to business, he regularly collaborates with media outlets such as TVE and CNN.
Content
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Analyze the Profitability of Your Products and Services with AI
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Key Concepts: CAC and LTV for Real Product Profitability
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From Fragmented Data to a Unified Dataset with ChatGPT
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Using GPT Data Analyst to Evaluate Product Profitability
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Using the BCG Matrix to Turn Data into Strategy
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Advanced LTV and CAC: Segmenting Customers and Channels
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Practical Case: Complete Analysis of MONTEVERDE FOOTWEAR®
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Closing and Action Plan: Turn Analysis into Profit
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Final project
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What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
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ChatGPT
Google Sheets
ótimo! recomendo a todos