AI Strategy to Add Value to Your Brand and Charge More
A course by Juan Merodio , Expert in Digital Marketing and Digital Transformation
Joined March 2019
Leverage AI strategy to define a premium value proposition increase perceived brand value charge higher prices confidently
Joined March 2019
Unlock the power of artificial intelligence to position your brand as a premium option and charge what your work is truly worth. In this deep dive course, you learn how to design a clear, emotional and differentiated value proposition, supported by AI tools, that turns your services or products into a high perceived value solution instead of just another option by price.
Guided by strategist Juan Merodio, you use prompts and structured methodologies in ChatGPT to analyze your market, study competitors, define a premium ideal client and build a unique value proposition that clearly explains who you help, what problem you solve, what transformation you deliver and why clients should choose you. You transform technical descriptions into persuasive brand messaging ready for websites, social media, commercial pitches and proposals, always focused on benefits, perception and positioning.
Throughout the lessons, you practice turning features into value, moving from discount-driven sales to premium pricing supported by authority, clarity and coherence. You learn to audit your own communication with AI as a perception analyst, refining messages so they sound trustworthy, exclusive and aligned with a client who values quality over low cost. By the end, you have a practical, AI-driven framework to improve perceived value, increase your average ticket and compete in your niche through brand strategy, not price.
What will you learn in this online course?
7 lessons & 2 downloads
- 68 students
- 7 lessons (48m)
- 2 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
ChatGPTWho is this online course for?
Entrepreneurs, freelancers and small business owners seeking premium positioning, marketing professionals refreshing their branding strategy, digital creators or consultants wanting to defend higher fees through a clearer, more emotional and distinctive value proposition supported by AI tools.
Requirements and materials
No extensive experience required, only basic marketing understanding, curiosity about branding, a computer with internet access and a willingness to experiment with AI tools to shape messages, test ideas and rewrite value propositions for your business or personal brand.
Juan Merodio
A course by Juan Merodio
Juan Merodio is one of the leading figures in Spain and Latin America in digital marketing, social media, and digital transformation. An international speaker and professor, he provides training at universities and business schools such as IE, ESADE, University of Barcelona, and Rey Juan Carlos, and collaborates with leading companies like IBM, Microsoft, BBVA, Ogilvy, and Pfizer. He has trained with experts from Silicon Valley and completed Disruptive Strategy at Harvard Business School.
He is the creator of the 10 Business Factors method, focused on results-oriented digital strategy, and has advised startups, large companies, governments, and public figures internationally. An entrepreneur and author of 11 books on marketing applied to business, he regularly collaborates with media outlets such as TVE and CNN.
Content
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AI Strategy to Add Value to Your Brand and Charge More
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The Real Reason You Will Not Be Able to Charge More
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What a Unique Value Proposition (UVP) Is and Why It Will Transform Your Brand
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Create Your UVP with AI Step by Step
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Refine Your Value Proposition With Psychology and Data
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Defining Your Premium Ideal Client with AI
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Adjust Your Message to Sell Without Competing on Price
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Closing and Action Plan: Turning Your New Value into Premium Results
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the deep dive courses start and when do they finish?
All deep dive courses are 100% online, so once they're published, deep dive courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's deep dive courses include?
The deep dive courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the deep dive courses.
Have you been given a deep dive courses?
You can redeem the deep dive courses you received by accessing the redeeming page and entering your gift code.
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