From Mood to Market: Concepting a Brand Aesthetic with AI
A course by Fashion Coupids , Fashion Design
Design a cohesive brand aesthetic with AI, from strategy to logos, color palettes, typography, moodboards, and channel applications
From Mood to Market: Concepting a Brand Aesthetic with AI is an online branding course that shows you how to turn abstract brand intent into a clear, market-ready visual and verbal system using AI tools such as ChatGPT and Higgsfield AI Nano Banana Pro.
You start by understanding brand aesthetics as a strategic system rather than just logos, colors, or trends. You will define the foundations of your brand strategy and brand identity, including purpose, positioning, target audience, values, personality, and narrative, and then translate them into an intentional brand aesthetic.
Through practical exercises, you learn how to brief AI for branding work, structure better prompts, and use artificial intelligence to explore directions for color palettes, logo design, custom typography, moodboards, and imagery without losing creative control. Step by step, you build a brand aesthetic playbook that connects design decisions to strategy and emotion.
Finally, you explore how to apply your aesthetic direction across channels, from social media and campaigns to packaging, website design, email marketing, and content plans, ensuring consistency and recognition in the market. By the end of the course, you will have a repeatable method to concept and express a brand aesthetic with AI that supports your vision, strengthens your brand strategy, and improves how your brand shows up from mood to market.
What will you learn in this online course?
6 lessons & 4 downloads
- 14 students
- 6 lessons (56m)
- 4 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
ChatGPT
Higgsfield
Nano BananaWho is this online course for?
Ideal for brand strategists, marketers, designers, art directors, founders, and creative professionals seeking a structured, AI-supported way to turn brand intent into clear, consistent aesthetic systems for real-world applications.
Requirements and materials
No extensive background required just curiosity about brands. Helpful basics: understanding of what a brand, logo, and visual identity mean, a computer with internet access, and willingness to explore tools like ChatGPT and Higgsfield AI.
Fashion Coupids
A course by Fashion Coupids
Fashion Coupids is a creative project led by Jen, a specialist in fashion design, art direction, and digital content creation. Her work stands out for a unique aesthetic that blends romantic storytelling, experimental creativity, and carefully crafted visual production. Through Fashion Coupids, she has built a distinctive universe where fashion, styling, photography, and video come together to create pieces with a strong and recognizable identity.
Her multidisciplinary approach has positioned her as an emerging reference on social media, collaborating with international brands and projects and growing a community that follows her distinctive aesthetic vision. In her courses, she shares her creative methodology so that professionals and enthusiasts can learn to conceptualize, produce, and communicate visual projects with a contemporary and highly personal perspective.
Content
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From Mood to Market: Concepting a Brand Aesthetic with AI
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Introduction to From Mood to Market: Concepting a Brand Aesthetic with AI
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Defining a Brand Aesthetic with Intent
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Using AI to Support Brand Strategy
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Creating Outputs for Brand Aesthetic With AI
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Using Aesthetic Direction Across Channels
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Wrap-Up From Mood to Market: Concepting a Brand Aesthetic with AI
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the deep dive courses start and when do they finish?
All deep dive courses are 100% online, so once they're published, deep dive courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's deep dive courses include?
The deep dive courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the deep dive courses.
Have you been given a deep dive courses?
You can redeem the deep dive courses you received by accessing the redeeming page and entering your gift code.
ChatGPT
Higgsfield
Nano Banana