Design Brief Mastery: Create AI-Powered Creative Challenges
A course by Mars Kerr , Graphic Designer
Joined November 2025
Master AI powered design briefs for branding projects using ChatGPT templates moodboards visual references
Learn how to design professional, AI-powered design briefs that turn vague ideas into clear creative direction. In this online design course, you will combine strategic thinking with AI tools like ChatGPT, Google Docs, and Kittl to plan, write, and finalize effective creative briefs for branding, graphic design, web design, illustration, and more.
You will start by understanding what makes a strong design brief, how to define goals, target audience, constraints, deliverables, and success criteria, and how to avoid common briefing mistakes that lead to endless revisions. Then you will build a reusable brief template, use AI to generate brand concepts, refine tone and style, and write a complete fictional design brief from scratch.
Next, you will learn how to translate written direction into visuals by gathering design references and building a moodboard that communicates style, color palette, typography, photography, and brand personality. Finally, you will assemble everything into a polished, shareable document that works for real client work, portfolio projects, or design education.
This course is ideal for designers, art directors, creative freelancers, and educators who want to improve their briefing process using AI while still staying in control of creative decisions. By the end, you will have a clear system to create design briefs that support better branding, layout, and visual communication work, with AI as a powerful assistant, not the creative director.
What will you learn in this online course?
5 lessons & 3 downloads
- 57 students
- 5 lessons (45m)
- 3 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
ChatGPT
Google Sheets
KeynoteWho is this online course for?
Designers, freelancers, creative or art directors, students building portfolios, plus creatives from any field who want clearer briefs and smarter workflows using AI tools like ChatGPT for planning, documenting, and guiding visual design projects.
Requirements and materials
No extensive experience required rather curiosity for design projects basic computer skills access to ChatGPT Google Docs Kittl or similar tools comfort reading and writing in English openness to experimenting with AI assisted planning
Mars Kerr
A course by Mars Kerr
Mars Kerr is a multidisciplinary creative entrepreneur specializing in digital content creation, online education, and scalable creative businesses. With a strong background in personal branding and audience-driven growth, Mars helps creators transform their skills into sustainable digital products and services.
Through a practical, systems-focused approach, Mars teaches how to structure offers, communicate value clearly, and build efficient creative workflows that support long-term growth. Their work combines strategy, creativity, and execution, empowering creatives to turn ideas into viable, well-positioned online projects.
Content
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Design Brief Mastery: Create AI-Powered Creative Challenges
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Introduction and Core Components of a Strong Brief
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Building a Brief Skeleton and Using AI to Build a Template
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Using AI to Build a Design Brief, Expand, and Refine the Brief
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Gathering Visual References and Building a Moodboard
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Exporting and Reusing Your Finished Design Brief
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the deep dive courses start and when do they finish?
All deep dive courses are 100% online, so once they're published, deep dive courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's deep dive courses include?
The deep dive courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the deep dive courses.
Have you been given a deep dive courses?
You can redeem the deep dive courses you received by accessing the redeeming page and entering your gift code.
When do I get the deep dive courses certificate? Plus
Category
Areas
ChatGPT
Google Sheets
Keynote