Master strategic naming with AI, using Claude to design, filter and validate brand names creatives can defend to clients
This course shows you how to treat brand naming like real strategy instead of wishful thinking. You'll use Claude as your main AI tool, mixing it with your own judgment, writing chops, and creative taste.
You start with a messy brief and shape it into something usable: clear positioning, a value proposition that actually says something, and a sense of who the brand is. Then you dig into creative directions, generate names across different styles, and cut that chaos down to a solid shortlist with a criteria matrix that keeps you honest.
You'll also learn how to check your finalists from cultural, digital, and legal angles, and how to build a complete verbal identity around each option—concept, tagline, slogan, the quick one‑liner that ties it all together. At the end, you assemble everything into a clean, confident Google Slides deck that explains your thinking and sells your naming work the way a strategist would.
It's made for designers, copywriters, studios, freelancers, and founders who want to level up their naming practice, use AI in a practical way, and get paid for strategy instead of just execution.
What will you learn in this online course?
8 lessons & 5 downloads
- 100% positive reviews (1)
- 82 students
- 8 lessons (1h 40m)
- 5 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
ClaudeWho is this online course for?
Anyone working with brand naming — designers, creatives, freelancers, small studios, copywriters, strategists, founders, and marketing folks who want a practical, repeatable way to come up with strong brand names using AI and present them confidently to clients.
Requirements and materials
You don’t need a big résumé for this. If you can get around the web, have access to Claude or another AI tool, and you’re curious about branding, you’re set. Bring a project or idea you want to play with during the lessons.
Reviews
Zam Gtz
A course by Zam Gtz
Zam Gtz is a brand strategist, designer, and founder of creative projects focused on developing long-term brand identities. Throughout his career, he has worked with companies and brands across various sectors, helping them build strong narratives and coherent branding systems that resonate with their audience.
His practice combines strategy, creativity, and technology, integrating contemporary tools into brand-building processes. In his courses, Zam shares his methodology and guides students in developing projects with a clear conceptual foundation, fostering a critical and creative approach to building relevant brands in today's environment.
Content
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Strategic Naming with AI
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Foundations of Strategic Naming
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Positioning Before the Name
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Creative Exploration With AI
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Filtering and Shortlisting With Criteria
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Cultural, digital, and legal validation
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From Name to Brand Concept
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Build Your Presentation
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Final delivery of the naming project
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
All deep dive courses are 100% online, so once they're published, deep dive courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The deep dive courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the deep dive courses.
You can redeem the deep dive courses you received by accessing the redeeming page and entering your gift code.
Claude
muito bom