Prompt Architecture: From Idea to Visual Production
A course by Ramón Iborra
, Generative Artificial Intelligence Consultant and Educator
Teacher
Plus
Generative Artificial Intelligence Consultant and Educator.
Madrid, Spain.
Joined January 2026
Joined January 2026
Master JSON visual prompting for AI image design, precise HEX color control, consistent branding, cinematic camera shots
Joined January 2026
This course shows you how to use JSON to write prompts that actually behave the way you want. Instead of guessing what an AI will produce, you’ll learn to spell out the essentials — subject, environment, camera choices, color decisions, even what you don’t want — in a format that’s easy to reuse.
We’ll build prompts piece by piece and try them out in Freepik and ChatGPT so you can see how small changes affect the final image or video. Expect plenty of hands‑on moments: swapping camera angles, testing palettes with HEX codes, and working with visual references until the results feel intentional instead of lucky.
By the end, you’ll have a practical prompting setup you can keep using for branding, illustration, motion design, or any other visual work where you want the AI to follow your lead, not the other way around.
What will you learn in this online course?
6 lessons & 3 downloads
What's included in this course?
You’ll learn how to take rough ideas and turn them into clear JSON prompts that image models can actually follow. We’ll break the prompt into simple pieces — what’s in the shot, where it happens, and how the camera behaves — and then tie those parts to style and storytelling choices so the final images look intentional, not accidental.
You’ll also spend time on color: picking HEX codes that make sense together, using reference images, and keeping a steady palette so every frame feels like it belongs to the same project. From there, you’ll practice changing camera angles, testing different shot types, and keeping visual continuity. By the end, you’ll have a workflow that moves smoothly from still images to short animated sequences while staying in control of both the look and the technical side.
- 100% positive reviews (5)
- 234 students
- 6 lessons (1h 4m)
- 3 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · Italian · German · French · Polish · Turkish
- Level: Beginner
- Unlimited access forever
ChatGPT
FreepikWho is this online course for?
This course is for people who already create images with AI and want tighter, more dependable control over style, color, and visual storytelling. If you work as a graphic designer, art director, marketer, brand specialist, visual artist, motion designer, developer, or prompt engineer, you'll feel right at home here.
Requirements and materials
You don’t need much background for this. If you’ve made a few AI images before and know what a prompt or a simple JSON file looks like, you’re set. Just make sure you have access to an image model that can take detailed instructions and visual references, plus a steady internet connection and a computer.
Reviews
Ramón Iborra
A course by Ramón Iborra
Ramón Iborra is a consultant and educator specialized in Generative Artificial Intelligence. He supports professionals and creatives in integrating AI tools and systems into their workflows, helping them optimize processes, boost productivity, and unlock new opportunities for innovation.
His approach combines strategy, practical application, and a critical perspective on technology, aiming to make AI a true ally in professional development. In his courses, he shares clear methodologies and real case studies to implement solutions efficiently and adapt them to each creative context.
Content
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Prompt Architecture: From Idea to Visual Production
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What JSON prompting is
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Basic structure of a JSON
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Color Control With HEX Codes
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Color Consistency in Image
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Camera Angle Changes
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Control in Visual Narrative
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
A structured JSON prompt is a way to describe images by breaking down information into detailed fields like subjects, objects, environment, and technical parameters, enabling AI to produce precise and consistent visual results.
The course is designed for users with intermediate knowledge of AI image generation and basic prompt use. You don’t need to be an expert, but some prior experience with generative AI tools is recommended.
You only need basic knowledge of generative AI, access to tools that support JSON prompts, and a basic understanding of color codes (hexadecimal). No advanced software or complex programming is required.
You’ll learn how to craft detailed JSON prompts, manage biases, set exact color parameters, compare AI models, adjust colors in images, and turn still images into coherent animations.
The course teaches you to break down descriptions into fields like subjects, objects, environment, and technical parameters within a JSON file, letting you specify every relevant detail for accurate AI image generation.
Structured JSON prompts offer greater control and precision, reduce ambiguity and bias, and improve the consistency of AI-generated results.
Yes, the course shows how to use hexadecimal and Pantone codes in JSON prompts to define exact colors, giving you advanced color control in AI image generation.
ChatGPT
Freepik
buenisimo!!!!!
Excelente curso para iniciar no JSON Prompting.
Jest dobrze
Começando devagar, mas estou adorando!
MUY BUENO