Write viral hooks, copy and captions for Instagram Reels and TikTok using AI without losing your authentic voice

Learn to write hooks, copy and captions that actually keep people watching your Instagram Reels, TikTok videos and YouTube Shorts. You’ll use AI as a creative sidekick, not a script generator, so your content still sounds like you.

We’ll break your content strategy down into small, workable steps: hooks that grab attention in the first second, copy with enough rhythm to make sense even on mute, and captions that get people to comment, save, share or DM you depending on what you’re aiming for. You’ll also pick apart viral scripts, notice what makes them work, create quick variations with ChatGPT and trim the results until they match your niche and your style.

By the end, you’ll have a method you can repeat, templates you’ll actually use, prompt libraries and checklists that help you write faster, communicate clearly and improve how your videos perform without burning out.

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What will you learn in this online course?

12 lessons & 4 downloads

  • 100% positive reviews (3)
  • 137 students
  • 12 lessons (1h 25m)
  • 4 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, German, English, French, Italian, Polish, Portuguese, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
  • Level: Beginner
  • Unlimited access forever

Who is this online course for?

For people making Reels or TikToks, small‑business owners, freelancers, creators, and anyone running social accounts. It also helps anyone who leans on AI for short‑video scripts but wants hooks, lines, and captions that actually sound human and keep viewers watching.

Requirements and materials

You don’t need much experience. If you have an active Instagram or TikTok account and know how to record and upload short videos, you’re set. A little familiarity with tools like ChatGPT helps, but simple curiosity during the lessons works just as well.


Reviews

137 Students
3 Reviews

Marc Delecourt Fernandez

Marc Delecourt Fernandez
A course by Marc Delecourt Fernandez

Teacher Plus
Content creator

Marc Delecourt (Dele GT) is a French-Spanish singer, content creator, and influencer born in Paris. With a community of over 1 million followers across his social media platforms, he specializes in creating viral, multilingual content for platforms like Instagram and TikTok, where he blends entertainment, music, and storytelling.

With a background in Biology and a Master's degree in Marketing, Marc brings a unique approach that integrates creativity and strategy. His work focuses on understanding what makes content connect and convert, applying analytical principles to the creative process.

In her courses, she shares a practical method for generating viral ideas, developing hooks and writing effective copy, as well as optimizing the entire creative workflow using AI tools, without losing authenticity or your own voice.


Content

  • Viral Hooks, Copy and Captions with AI for Instagram and TikTok

    • Introduction to the course and how we’ll work
    • How Content Is Read on Instagram and TikTok
    • What a hook is and why it decides everything
    • Hooks That Actually Work (and When to Use Them)
    • What copy does in a short video
    • How to Structure an Effective Copy
    • Using AI to support your writing
    • Using AI to study hooks and copy without ripping anyone off
    • Making variations without losing your voice
    • What the caption is for
    • Captions That Spark Interaction
    • Wrapping up and what to do next
    • Final project

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.

All deep dive courses are 100% online, so once they're published, deep dive courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The deep dive courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the deep dive courses.

You can redeem the deep dive courses you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Viral Hooks, Copy and Captions with AI for Instagram and TikTok. Marketing, Business, and Artificial Intelligence course by Marc Delecourt Fernandez

Viral Hooks, Copy and Captions with AI for Instagram and TikTok

A course by Marc Delecourt Fernandez
Content creator. Madrid, Spain.
Joined January 2026
  • 100% positive reviews (3)
  • 137 students