Smart Branding Strategy with Claude
A course by Ramón Iborra , Generative Artificial Intelligence Consultant and Educator
Joined January 2026
Design a complete branding system using Claude AI, Canva templates, Freepik visuals for logo, colors, typography, mockups
Joined January 2026
This course walks you through building a full brand identity with AI, starting with the first notes of a brief and ending with a clean, share‑ready branding document. It’s hands‑on: you mix strategy, design work, and AI tools to create a visual system that actually feels usable.
You’ll use Claude or ChatGPT as your thinking partner while you shape the concept, positioning, voice, typography choices, and color direction. After that, you’ll pull everything together in a Canva template and organize the logo, text hierarchy, color styles, and layout rules for digital and print.
You’ll also make images, mockups, and textures in Freepik that match the kind of brand you’re building—cosmetic, product, editorial, lifestyle, whatever you're working on. You’ll try out prompts for logos, packaging layouts, background photos, and art direction so the whole system hangs together.
By the end, you’ll have a clear, practical branding document in Canva with a logo, type, colors, images, and mockups you can send to clients or teammates without needing pro design software.
What will you learn in this online course?
7 lessons & 4 downloads
- 88 students
- 7 lessons (1h 0m)
- 4 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Canva
ChatGPT
FreepikWhat is this course's project?
The project involves designing the complete visual identity of a fictional brand using artificial intelligence. Students will create a coherent branding system with typography, color palette, logo, mockups, and ready-to-implement applications.
Who is this online course for?
For designers, creatives, marketers, freelancers, and small business owners who want to create steadier, better-looking visual identities with help from AI tools like Claude, Canva, and Freepik—without needing deep design experience.
Requirements and materials
You don’t need any deep design or branding background. Just basic computer and internet skills, plus accounts on Canva, Freepik, and an AI assistant like Claude or ChatGPT to work through the exercises and create the visual identity document.
Ramón Iborra
A course by Ramón Iborra
Ramón Iborra is a consultant and educator specialized in Generative Artificial Intelligence. He supports professionals and creatives in integrating AI tools and systems into their workflows, helping them optimize processes, boost productivity, and unlock new opportunities for innovation.
His approach combines strategy, practical application, and a critical perspective on technology, aiming to make AI a true ally in professional development. In his courses, he shares clear methodologies and real case studies to implement solutions efficiently and adapt them to each creative context.
Content
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Smart Branding Strategy with Claude
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Kicking off the intelligent branding strategy
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Building the strategic base in Canva
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Bringing the Direction into Canva
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Shaping the Logo With Freepik
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Creating and Refining the Logo
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Designing Mockups With Freepik
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Final brand system and presentation
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
All deep dive courses are 100% online, so once they're published, deep dive courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The deep dive courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the deep dive courses.
You can redeem the deep dive courses you received by accessing the redeeming page and entering your gift code.
Canva
ChatGPT
Freepik