LinkedIn: Build your Personal Brand
A course by Núria MañéConsultant and speaker on AI applied to communication and digital marketing
A course by Núria Mañé, Consultant and speaker on AI applied to communication and digital marketing
Learn basic tools to optimize your online presence and professional profile
The Internet has changed the world of work and the way we look for a job or expand our professional connections. A presence on the world's leading online employment-centered platform, LinkedIn, and a sound digital reputation are crucial nowadays. No one knows this better than Núria Mañé, communication consultant, social media strategist, and teacher who has been working in the digital communication field since 2009. She considers LinkedIn to be an invaluable resource for learning and building professional relationships.
In this online course, Núria teaches you how to optimize your LinkedIn profile to improve your personal brand, expand your network of contacts, change jobs, improve your professional visibility, and get new clients.
If you want to delve even deeper into the world of communication and social platforms, check out her course Communication Strategy for Social Media to design a social media plan for your brand or business.
What will you learn in this online course?
14 lessons & 21 downloads
What we will do during the course
1 minute, 12 seconds
Context
14 minutes, 5 seconds
Personal brand
8 minutes, 21 seconds
Introduction to LinkedIn
9 minutes, 26 seconds
Point
12 minutes, 5 seconds
Reviewing the profile: 1st part (1)
20 minutes, 42 seconds
What's included in this course?
Meet Núria and find out more about her career in consulting and training for companies and communication professionals, along with the main influences that have inspired her to improve her personal brand.
Discover the ways in which digitization and social media has changed the labor market and how we search for work, as well as why it's so crucial to have an active presence on social networks and to maintain a good online reputation.
Next, Núria shows you how to define the pillars for your personal brand (mission, vision, values, etc.) and introduces you to the world of LinkedIn, walking you through its features, functions, and the solutions it offers us.
Start by learning what social selling is and why this sales strategy is so important for achieving your goals before examining your strengths and weaknesses with the Social Selling Index tool.
Now it's time to review the most essential parts of your LinkedIn profile. Núria guides you through how to optimize each of the sections in detail, from the profile and cover images to creating your own URL and changing your profile's visibility.
Get some tips on successfully expanding your network. Núria covers everything to do with establishing contacts, the importance of building trust in this process, and the ideal spaces within LinkedIn to post and share content.
To end the course, see how to read and interpret the statistics that this platform offers you and try out a tool that shows you your earning potential.
What is this course's project?
Develop a strategy to improve your presence on LinkedIn. Start by analyzing your profile and reference profiles before defining objectives and an action plan.
Projects by course students
Who is this online course for?
Anyone interested in improving their personal brand on LinkedIn, whether it's to expand their network of contacts, improve their visibility, get a better job, or reach more clients.
Requirements and materials
To take this course, all you need is a personal profile on LinkedIn; you can set one up with Núria if you're not signed up yet.
Reviews
- 3 months ago
Siempre clara y entusiasta con sus enseñanzas.
- jacqpessoaPLUS5 months ago
Muito necessário! aprendi bastante.
- 5 months ago
Al grano y muy apropiado para el perfil español.
- 6 months ago
Excelente! La pedagogía con la que enseña Nuria es genial. Me encantan todos los cursos imartidos por ella.
- expoconsultoresPLUS6 months ago
Aunque tiene buenas bases conceptuales, el contenido está obsoleto. Esto es evidente en los ejemplos de pantalla, donde se muestran configuraciones que ya no existen, y faltan elementos que ahora están vigentes. Es especialmente destacable que LinkedIn cambió el algoritmo que controla la visibilidad de las publicaciones - 360 Brew - que tiene una lógica muy distinta a la explicada en este curso.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
Content
- U1
Introduction
- Presentation
- Influences
- What we will do during the course
- U2
Basic concepts
- Context
- Personal brand
- Introduction to LinkedIn
- U3
Improving my LinkedIn profile
- Point
- Reviewing the profile: 1st part (1)
- Reviewing the profile: 1st part (2)
- Reviewing the profile: part 2
- U4
Moving to action
- Expanding the network of contacts_1
- Expanding the contact network_2
- Sources and content formats
- Statistics and evaluation of results
- FP
Final project
- Build your personal brand on LinkedIn
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
You’ll learn how to create and optimize your LinkedIn profile, define your personal brand, manage your digital reputation, and use communication and networking strategies to increase your visibility and job opportunities in the digital world.
This is an intermediate-level course, perfect for those with basic professional experience who want to strengthen their digital presence and networking strategies on LinkedIn.
You only need basic internet and social media knowledge, plus an initial LinkedIn profile. No advanced technical skills are required.
The course teaches you how to optimize your photo and summary, choose keywords, create relevant content, and use interaction strategies to stand out to recruiters and key contacts.
It includes practical exercises like visual storytelling, SWOT analysis, creating a values cloud, brand archetypes, and organizing ideas with post-its to define your professional identity.
Yes, the course covers how to search for and select communication profiles, post job offers, and use advanced filters to attract talent on LinkedIn.
Yes, you’ll learn how to set privacy controls on social media, manage your digital footprint, remove unwanted Google results, and spot fake news online.