Mónica Reyes Samanamú

Mónica Reyes is an award-winning brand and packaging designer with over a decade of experience working in advertising, editorial design, and visual identity before specializing in gastronomy and consumer products. Her work focuses on building brands with a strong cultural and conceptual load that goes beyond aesthetics, translating narratives, territories, and sensory experiences into coherent visual systems. She has been recognized with two Latin American Design Awards and was included in Pupila, a publication highlighting 75 of the most influential designers in Latin America.

Her practice is marked by an international perspective, having lived and worked in major cultural and gastronomic capitals such as Lima, Montreal, Madrid, and Buenos Aires. She is fluent in Spanish, English, and French, and collaborates with a wide variety of clients, from large hospitality groups to independent Michelin-level chefs, providing a refined balance between strategy, narrative, and execution. Through her work, Mónica explores branding as a tool to express identity with depth, emotion, and contemporary relevance.