Stationery Creation for Branding Projects
A course by PlácidaDesign Studio
A course by Plácida, Design Studio
Learn how to transmit the visual identity of a brand in its corporate stationery and packaging, based on its logo
With the digital era in full swing, presenting a brand with print products that can be touched and appreciated has become a differentiating factor for designers and their clients. Javier Zamora, founder and creative director at Plácida, a graphic design studio specialized in corporate brand identity and product packaging design where original visual and tactile experiences are created to go a step further than what can be viewed on a screen.
In this course, learn how to create corporate stationery based on its logo. Discover how to transmit a brand’s visual identity with Javier. Combine innovative branding and graphic design techniques to create attractive and functional visual communication for a brand.
What will you learn in this online course?
20 lessons & 38 downloads
What Will We Do in this Course?
1 minute, 48 seconds
Materials
8 minutes, 25 seconds
Printing techniques and finishes
15 minutes, 48 seconds
Typography
16 minutes, 10 seconds
Stationery: the differentiating element of your brand
9 minutes, 27 seconds
Flexible visual identity
5 minutes, 32 seconds
What's included in this course?
Get to know Javier and learn about his career as a graphic designer and founder of Plácida design studio. Discover his artistic and professional references and get a preview of what you’ll learn in the course.
Then, start your visual identity project for corporate stationery. Explore the details of each material and learn different printing techniques and finishes, before going through the history of typography and how to select the right typeface for your project.
Javier shares a case study to show you how well-crafted stationery can become the wow factor for a brand in today’s digital era. Learn the importance of building a flexible visual identity that adapts to the needs of a client.
Move onto the production phase by defining the physical format and sections of your design. Identify the brand’s personality, create a style guide, and see how to communicate its personality through stationery and corporate packaging. Then, create the paper prototypes to test the format, color range, and choice of typeface.
See how to communicate the concept of your design through a PDF presentation and product mock-ups using Adobe Illustrator and Photoshop.
Finally, create a second presentation with the relevant technical information for printing the final artwork. Javier concludes the course by giving you advice for you to ensure the final result is at the same standard as the files you prepared.
Recommended software & tools for this course
What is this course's project?
Create a branding project from start to finish. Using a brand’s logo, create stationery items that reflect the brand’s identity, by combining different materials and printing techniques.
Who is this online course for?
For designers, art directors, and anyone who wants to learn how to develop a brand’s identity and reflect it onto stationery by combining different materials and printing techniques.
Requirements and materials
Basic graphic design knowledge and Adobe Photoshop and Illustrator skills are required to take this course.
As for materials, you’ll need a pencil, an eraser, paper, and a computer with Photoshop and Illustrator installed. You also need a brand’s logo to create your stationery.
Reviews
- 1 year ago
EXtensa información además de una estética bastante interesante
- 2 years ago
Buen curso!
- 2 years ago
interesante
- 3 years ago
Este curso es de los mejores que he tomado en Domestika, todo se entiende muy bien y es excelente curso.
- 3 years ago
Aprendi mucho.
Through graphic synthesis and effective communication, Plácida Studio has won three ADG-Laus awards, as well as being featured in editorials like Monocle, Gestalten, SB Creative Japan, Counter-Print, Sendpoints Publishing Co, Novum, Graffica, and Experimenta.
Content
- U1
Introduction
- Presentation
- Influences
- What Will We Do in this Course?
- U2
Preparation
- Materials
- Printing techniques and finishes
- Typography
- Stationery: the differentiating element of your brand
- Flexible visual identity
- U3
Analysis, Concept and Form
- Brand Personality and Other Considerations
- Project Presentation: Analysis and Concept
- Project Presentation: Concept and Form
- File Preparation and Custom Grid Design 1
- File Preparation and Custom Grid Design 2
- File Preparation and Custom Grid Design 3
- Cleanliness, Prototyping and Readability
- U4
Final Steps
- Presentation to the Client
- Quotation of Parts and Client Authorization
- Preparation of Final Artwork and Delivery for Printing 1
- Preparation of Final Artwork and Delivery for Printing 1
- Final Result
- FP
Final project
- Stationery creation for branding projects
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Editorial design involves organizing and structuring visual and textual content in printed or digital publications using grids and systematization. It’s essential for conveying consistency, making reading easier, and strengthening a brand or project’s visual identity.
Yes, the course is aimed at people with intermediate graphic design skills and focuses on deepening systematization, editorial design, visual identity, stationery, and packaging.
It’s recommended to have basic graphic design knowledge, familiarity with design software (like Adobe Illustrator and InDesign), and an understanding of visual composition. Having access to stationery materials and paper samples is also helpful.
You’ll learn how to apply grids and systematization rules to organize visual elements in editorial and visual identity projects, achieving coherence, functionality, and adaptability across different formats.
The course guides you through comparing paper catalogs, selecting weights, textures, and colors, and exploring printing techniques like screen printing, offset, and special finishes for stationery and packaging.
Yes, you’ll learn how to conceptualize, design, and produce corporate stationery systems, choosing materials, printing techniques, and finishes that reflect the brand’s visual identity and personality.
The course covers conceptualizing, designing, and redesigning logos, as well as developing flexible and adaptive visual identity systems for modern brands.