Pinterest Business as a Marketing Tool
Course final project
A course by Mercedes Valgañón, Graphic Designer, Illustrator, and Community manager
Joined October 2011
About the final project for: Pinterest Business as a Marketing Tool
Pinterest Business as a marketing tool
“It seems incredible that we have reached the end! I loved being your teacher and I hope this course has helped you fall in love a little more with this tool and take advantage of its infinite possibilities for you and your business. We will review all the topics we have learned during the course. Your final course project is to create an optimal business profile, with attractive content and descriptions that ensure good positioning. Remember that Pinterest is a tool that requires patience and continuous work. I want to see your profile, check your achievements and attend to your questions in the forum. This is not goodbye but a see you later! A hug and I wish you a very interesting future! Mercedes ”
Partial transcription of the video
“What we are going to do now is a brief summary of everything learned during this course. At the beginning. we reviewed the evolution of Pinterest. analyzing its audience and the purchasing of its users. Then it helped you define your target audience and design a style guide. to later refine your business profile and generate quality traffic. I then explained how a pin consists of 50% image and 50% text. Initially. we focused on creating more visually appealing images for users. engagement and capturing their attention effectively. Infographics in your business and videos are a present and f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pinterest Business as a Marketing Tool
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Category
Marketing & Business -
Areas
Digital Marketing, Information Design, Social Media

Mercedes Valgañón
A course by Mercedes Valgañón
Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona, Spain. Recognized for her work as a designer, Mercedes has three million followers on her Pinterest account, which makes her one of the most followed in Spain and number 121 worldwide.
For seven years she worked at the advertising agency Smäll, in charge of accounts such as the Barcelona City Council, UOC, Romantics, and the dosMares swimwear brand, and for the last five years she has been working for the Catalan clothing brand Yerse, as a graphic designer and community manager.
- 94% positive reviews (268)
- 7,470 students
- 20 lessons (1h 29m)
- 16 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
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