Pinterest Business as a Marketing Tool
A course by Mercedes Valgañón Graphic Designer, Illustrator, and Community manager
A course by Mercedes Valgañón , Graphic Designer, Illustrator, and Community manager
Learn to optimize your professional profile and create content that attracts quality traffic
Pinterest, in addition to being the inspiration hub for fashion, travel, design, and decoration, is also a space in which 93% of users plan their purchases. Mercedes Valgañón, better known as Hey Mercedes, knows this all too well, since she has one of the most followed accounts in Spain and number 121 in the world, with three million followers on Pinterest.
In this online course, Mercedes teaches you how to turn your account into a Pinterest Business profile and optimize your positioning and content to increase visits to your profile, business website, or blog.
What will you learn in this online course?
20 lessons & 16 downloads
Evolution, target and purchasing behavior of Pinterest users
7 minutes, 35 seconds
Define your target audience and design your style manual
4 minutes, 28 seconds
Optimization of your Business profile
6 minutes, 39 seconds
Magic formula to create the perfect pin
4 minutes, 6 seconds
Practice 3.1. Design an image + text template
5 minutes, 9 seconds
Pinterest, the ideal space for infographics
1 minute, 26 seconds
What's included in this course?
Start the course by meeting Mercedes Valgañón, who tells you how she became an influencer on Pinterest with three million followers, and introduces you to her main sources of inspiration.
Briefly review the history of Pinterest and delve into an analysis of users and their purchasing behavior. You will define your target audience and an aesthetic style that fits it.
Fine-tune your profile with the help of Mercedes, who shows you her magic formula to create the perfect pin between text and image.
Create compelling images and infographics in a simple way, and get some tips on using video on your boards.
Then, look at how the perfect description is written to improve positioning. Learn to define hashtags and keywords, organize the boards, and to get the Pinterest algorithm to reward your profile.
Find out some tricks to update your account and discover tools to schedule a month of content in just one afternoon.
Finally, Mercedes helps you get important information from Pinterest Analytics to help you optimize your content.
What is this course's project?
Apply your new knowledge to optimize your professional profile on Pinterest, generating high-quality content to attract more visits to your profile.
Projects by course students
Who is this online course for?
Entrepreneurs and anyone who wants to learn how to use Pinterest Business to gain quality views on their Pinterest profile.
Requirements and materials
To take this course you just need a Pinterest account and a computer with an internet connection.
Reviews
- 7 months ago
Está muy bien estructurado y es excelente para comenzar a utilizar Pinterest como una herramienta de marketing.
- 7 months ago
Muy buena explicación
- 7 months ago
Este es un excelente curso si tienes interés en crear y gestionar una cuenta Pinterest Business. Anteriormente había tomado un curso de Pinterest aquí en Domestika que me sirvió para darme una introducción sobre qué es Pinterest y conceptos básicos. Y este curso de Mercedes me dio el enfoque de los puntos primordiales de la cuenta Business. Fue un curso muy bien explicado, muy bien estructurado, en el que abarca información valiosa sobre los pins, tu manual de estilo o marca, Pinterest Analytic
- 9 months ago
Muy buena explicacion y gratificante
- 1 year ago
Sirve para alguien que no conoce nada de la plataforma
For seven years she worked at the advertising agency Smäll, in charge of accounts such as the Barcelona City Council, UOC, Romantics, and the dosMares swimwear brand, and for the last five years she has been working for the Catalan clothing brand Yerse, as a graphic designer and community manager.
Content
- U1
Hey! you are welcome
- Hey!
- Influences
- U2
Optimize your Business profile
- Evolution, target and purchasing behavior of Pinterest users
- Define your target audience and design your style manual
- Optimization of your Business profile
- U3
How to create the perfect pin for Pinterest Business: the image
- Magic formula to create the perfect pin
- Practice 3.1. Design an image + text template
- Pinterest, the ideal space for infographics
- Practice 3.2. Design an infographic
- Video, the marketing trend
- U4
How to create the perfect pin for Pinterest Business: the description
- How to create the best description
- Use of # and keywords. How to define them
- The boards
- The Pinterest Algorithm
- U5
How to update and move my Pinterest Business profile
- How to update your content on Pinterest
- Tools to program.
- Communication strategies
- U6
Pinterest Analytics
- Analyze your profile
- Analyze your audience
- Analyze your website
- FP
Final project
- Pinterest Business as a marketing tool
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to use Pinterest as a tool to organize visual references, create professional boards, optimize your profile, design eye-catching pins, and apply marketing strategies to grow followers and brand visibility.
The course is aimed at people with intermediate knowledge of design and social media, but it covers everything from basic concepts to advanced strategies so you can make the most of Pinterest.
All you need is a Pinterest account, internet access, and basic digital design skills. Having tools like Photoshop or Canva is recommended for creating visual content.
You’ll learn how to create and customize boards, use sub-boards, and organize your references by theme, keeping visual consistency and making it easy to access your creative ideas and resources.
The course teaches you how to create engaging content, optimize your pins and boards, use keywords and hashtags, and analyze metrics to grow organically and attract brand collaborations.
You’ll learn how to design promotional pins, use the buy button, target audiences, and measure the impact of your ad campaigns to boost sales and web traffic.
Yes, the course covers creating clear infographics, pin templates, image editing, and adapting vertical videos to maximize engagement and virality on Pinterest.