Pinterest Business as a Marketing Tool
Define your target audience and design your style manual
A course by Mercedes Valgañón, Graphic Designer, Illustrator, and Community manager
Joined October 2011
Joined October 2011
About the video: Define your target audience and design your style manual
Overview
“In this lesson I will help you define your target audience, in addition to the steps necessary to design a style manual, two basic requirements before using any social network. ”
In this video lesson Mercedes Valgañón addresses the topic: Define your target audience and design your style manual, which is part of the Domestika online course: Pinterest Business as a Marketing Tool. Learn to optimize your professional profile and create content that attracts quality traffic.
Partial transcription of the video
“On Pinterest. as in life. those who try to do too much achieve little. So in this unit. we will define our target audience and. since it's a very visual platform. we will also create a style guide. to make it a very attractive profile. Let's get to it. On Pinterest. as in other social networks. it's crucial to identify the specific audience we wish to attract and the values we aim to promote for defining a successful brand strategy. It’s essential to recognize not everyone using Pinterest falls within our target demographic. Due to today’s highly competitive market Having a limited and spec...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pinterest Business as a Marketing Tool
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Category
Marketing & Business -
Areas
Digital Marketing, Information Design, Social Media
Mercedes Valgañón
A course by Mercedes Valgañón
Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona, Spain. Recognized for her work as a designer, Mercedes has three million followers on her Pinterest account, which makes her one of the most followed in Spain and number 121 worldwide.
For seven years she worked at the advertising agency Smäll, in charge of accounts such as the Barcelona City Council, UOC, Romantics, and the dosMares swimwear brand, and for the last five years she has been working for the Catalan clothing brand Yerse, as a graphic designer and community manager.
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- 20 lessons (1h 29m)
- 16 additional resources (5 files)
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- Level: Beginner
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