Pinterest Business as a Marketing Tool
Evolution, target and purchasing behavior of Pinterest users
A course by Mercedes Valgañón, Graphic Designer, Illustrator, and Community manager
Joined October 2011
Joined October 2011
About the video: Evolution, target and purchasing behavior of Pinterest users
Overview
“I will give you a brief review of the history of Pinterest so you can understand the success of this platform, we will analyze the type of user and their purchasing behavior so that you understand why this platform is unique. ”
In this video lesson Mercedes Valgañón addresses the topic: Evolution, target and purchasing behavior of Pinterest users, which is part of the Domestika online course: Pinterest Business as a Marketing Tool. Learn to optimize your professional profile and create content that attracts quality traffic.
Partial transcription of the video
“In this unit. we will look at the evolution of Pinterest in recent years. learn about the target and also study their buying behavior. which is a very special feature of this network. Let's get started. Let's delve into Pinterest's evolution over the years. The platform's design process started in 2009. marking the beginning of its journey. However. it wasn't officially launched until 2010. and access was limited to user invitations. By 2011. in just its first year. pinterest had already reached 11 million visits weekly. Additionally. the iPhone app was developed to enhance user experience....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pinterest Business as a Marketing Tool
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Category
Marketing & Business -
Areas
Digital Marketing, Information Design, Social Media
Mercedes Valgañón
A course by Mercedes Valgañón
Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona, Spain. Recognized for her work as a designer, Mercedes has three million followers on her Pinterest account, which makes her one of the most followed in Spain and number 121 worldwide.
For seven years she worked at the advertising agency Smäll, in charge of accounts such as the Barcelona City Council, UOC, Romantics, and the dosMares swimwear brand, and for the last five years she has been working for the Catalan clothing brand Yerse, as a graphic designer and community manager.
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- 20 lessons (1h 29m)
- 16 additional resources (5 files)
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- Level: Beginner
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